Community Press Newspapers – Ask Mr. Marketing

Don’t You Want My Money?

Some years back I wandered into a New York grocery at 11pm to buy some milk. There I stood, anxious to go home, and without... Read more

December 7, 2019December 7, 2019 b2c marketing consumer marketing corporate messaging Customer relations customer service product marketing Public relations Sales sales promotion Strategic planning

No Pedicures, thanks. I’m walking!

These days it seems most businesses have some kind of loyalty program in place. From craft shops to hotels, they’re supposed to reinforce the brand... Read more

November 27, 2019November 27, 2019 b2c marketing branding consumer marketing corporate messaging Customer relations Marketing trivia product marketing Public relations Sales sales promotion Strategic planning

First Lady Of Food

Sam Gale had a problem. The stunning success of Washburn Crosby Company’s latest Gold Medal Flour promotion had buried the advertising manager’s staff under an... Read more

November 26, 2019November 26, 2019 charitable giving non-profit marketing

Some Holiday Self-Reflection

This is understandable. We all work hard and want to enjoy the fruits of our labor. Yet Thanksgiving is a reminder that we’re giving thanks... Read more

November 20, 2019November 20, 2019 B2B Marketing b2c marketing consumer marketing corporate messaging Customer relations linguistics Marketing trivia political marketing Public relations Sales sales promotion Strategic planning

Does “Merry Christmas!” REALLY matter?

A great deal has been made about whether to say “Merry Christmas” or “Happy Holidays.” It’s become a political debate, whipped by agendas that probably... Read more

November 15, 2019 B2B Marketing b2c marketing budgets business plans corporate messaging market research non-profit marketing political marketing product marketing Sales Strategic planning Web site marketing

Costs of a marketing plan

A CEO I know seeks to quintuple her revenues by 2025, but has no written plan for doing so. Oh yeah…I want a pony and... Read more

November 6, 2019 b2c marketing branding consumer marketing corporate messaging Customer relations Marketing trivia product marketing Public relations research Sales sales promotion Strategic planning

Well, THAT felt deceptive!

My dad and I went out for a beer. The table display showed four glasses and a full plate of beautiful wings as the special.... Read more

October 31, 2019October 31, 2019 b2c marketing branding charitable giving consumer marketing corporate messaging Customer relations customer service Marketing trivia Public relations Strategic planning Testimonials

Marketing and my Dead Dog

My late dog Buddy has popped up in this column periodically. As my marketing agency’s mascot, he helped put smiles onto clients’ faces. He reviewed... Read more

October 22, 2019October 23, 2019 b2c marketing branding business plans charitable giving consumer marketing corporate messaging Customer relations market research Marketing trivia non-profit marketing political marketing product marketing Public relations research Sales sales promotion social networking Strategic planning vendor relations

Staying Abreast of Marketing Trends

Don’t look now, but all eyes are quickly shifting towards this nation’s women. Perhaps it’s all an outgrowth of the #METOO movement. Yet while this... Read more

October 17, 2019October 17, 2019 B2B Marketing b2c marketing business plans consumer marketing corporate messaging non-profit marketing political marketing product marketing Public relations Sales sales promotion Strategic planning

Marketing as a Military Operation

Today’s conversation with a Navy SEAL taught me two things: Not all seals like fish; and Smart marketing’s like a military engagement. After all, military... Read more