Community Press Newspapers – Ask Mr. Marketing

I’m Dropping My Presidential Bid

At this writing, there are 25 major competitors for the presidency. Each claims to have the answers, vision, and infrastructure to lead America through 2024.... Read more

June 13, 2019 B2B Marketing b2c marketing branding consumer marketing corporate messaging customer service direct marketing Email marketing linguistics market research Marketing trivia non-profit marketing Online marketing political marketing product marketing Public relations Sales Signage social networking speaking Trade show marketing Web site marketing

Learning To Write Better

Regular readers know I’m a stickler for good communications, oftentimes cringing at what passes today for quality composition. Too often I’ve encountered emails with dead... Read more

June 6, 2019 B2B Marketing Customer relations customer service Marketing trivia product marketing Public relations Sales sales promotion speaking Strategic planning vendor relations

Getting in the last word

We’re all in sales. Whether you’re trying to close a big deal, get a new friend, or coax a raise from the boss, you’re selling... Read more

May 30, 2019 b2c marketing business plans consumer marketing corporate messaging Customer relations customer service product marketing Sales sales promotion Strategic planning

What’s Your Time Worth?

There’s a guy I know whose time apparently isn’t worth much money. Every two weeks he goes grocery shopping, taking roughly six hours to visit... Read more

May 23, 2019 b2c marketing branding consumer marketing corporate messaging job hunting political marketing product marketing Public relations Sales speaking Strategic planning Trade show marketing

About that first impression…

Mom said you get one shot at a first impression. So imagine my surprise when I noticed my dentist missing a tooth. I’ve known him... Read more

May 16, 2019 advertising specialties b2c marketing branding business plans consumer marketing corporate messaging direct marketing market research Marketing trivia non-profit marketing product marketing sales promotion Strategic planning Trade show marketing

A Colorful Non-Promotion

At a recent networking event, vendors handed out the usual items: pens, brochures, candy… Assuming someone in the room must have some marketing savvy, I... Read more

May 10, 2019 b2c marketing consumer marketing corporate messaging linguistics Marketing trivia Sales sales promotion Signage

Did you want to say THAT?

Regular readers know how seriously I take finding ways to stand out of a crowd. They’ve also heard me rant extensively about poor grammar, typographical... Read more

May 2, 2019 b2c marketing consumer marketing Marketing trivia product marketing sales promotion Strategic planning

My dog says “Om Nom Nom”

My pooch gets a monthly pill against heartworm. He loves that it tastes like beef. As it’s medication, we buy it through our vet, who... Read more

April 25, 2019 Customer relations customer service Public relations sales promotion

Flying on the Front Lines

The red eye flight to New York is never pretty. A couple hundred travelers, packed into a flying sardine can, play an extended game of... Read more

April 20, 2019 b2c marketing business plans consumer marketing corporate messaging Customer relations customer service product marketing Public relations Sales sales promotion

How Honda lost a sale

In my family we drive our cars into the ground, typically retiring them after 16 years. The only reason I stopped driving my 2002 Saturn... Read more