business planning – Ask Mr. Marketing

Love That Tune!

The radio industry was just coming into its own in 1926, and Earl Gammon saw great potential in it. As station manager for WCCO, he... Read more

November 6, 2019 b2c marketing branding consumer marketing corporate messaging Customer relations Marketing trivia product marketing Public relations research Sales sales promotion Strategic planning

Well, THAT felt deceptive!

My dad and I went out for a beer. The table display showed four glasses and a full plate of beautiful wings as the special.... Read more

October 31, 2019October 31, 2019 b2c marketing branding charitable giving consumer marketing corporate messaging Customer relations customer service Marketing trivia Public relations Strategic planning Testimonials

Marketing and my Dead Dog

My late dog Buddy has popped up in this column periodically. As my marketing agency’s mascot, he helped put smiles onto clients’ faces. He reviewed... Read more

October 22, 2019October 23, 2019 b2c marketing branding business plans charitable giving consumer marketing corporate messaging Customer relations market research Marketing trivia non-profit marketing political marketing product marketing Public relations research Sales sales promotion social networking Strategic planning vendor relations

Staying Abreast of Marketing Trends

Don’t look now, but all eyes are quickly shifting towards this nation’s women. Perhaps it’s all an outgrowth of the #METOO movement. Yet while this... Read more

October 17, 2019October 17, 2019 B2B Marketing b2c marketing business plans consumer marketing corporate messaging non-profit marketing political marketing product marketing Public relations Sales sales promotion Strategic planning

Marketing as a Military Operation

Today’s conversation with a Navy SEAL taught me two things: Not all seals like fish; and Smart marketing’s like a military engagement. After all, military... Read more

October 10, 2019October 10, 2019 B2B Marketing b2c marketing budgets business plans corporate messaging market research product marketing Sales sales promotion Strategic planning vendor relations

It’s Like Finding Free Money!

Over the years I’ve heard countless folks say: “I’d love to market more, but can’t afford it.” My response: “You can’t afford NOT to market... Read more

October 4, 2019October 4, 2019 B2B Marketing business plans corporate messaging Customer relations customer service Marketing trivia Public relations Sales sales promotion Strategic planning vendor relations

Finding The Right Button

To be successful in business, it helps to know not only what you sell, but why you are selling it. Having this knowledge makes it... Read more

September 25, 2019September 25, 2019 B2B Marketing corporate messaging Marketing trivia Online marketing research Strategic planning technology

The Value of Privacy

I may have screwed up. Two weeks ago I purchased a domain name for a new venture, opting to leave my registration information public. It’s... Read more

September 24, 2019September 24, 2019 b2c marketing branding budgets consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing Public relations Sales sales promotion Strategic planning vendor relations

Taking Stock In America

Stockholders often tout the wisdom of diversified portfolios, but even Wall Street was unprepared for the spectacular returns on Remington Rand’s odd-lot order of 1957.... Read more

September 19, 2019September 19, 2019 B2B Marketing b2c marketing business plans consumer marketing customer service market research product marketing Sales sales promotion Signage Strategic planning

Paying for Convenience

My birthday this year revolved around an extended tour of ethnic markets and a homemade Chinese dinner. One store we visited demonstrated an impressive ability... Read more