business planning – Ask Mr. Marketing

Marketing as a Military Operation

Today’s conversation with a Navy SEAL taught me two things: Not all seals like fish; and Smart marketing’s like a military engagement. After all, military... Read more

October 10, 2019 B2B Marketing b2c marketing budgets business plans corporate messaging market research product marketing Sales sales promotion Strategic planning vendor relations

It’s Like Finding Free Money!

Over the years I’ve heard countless folks say: “I’d love to market more, but can’t afford it.” My response: “You can’t afford NOT to market... Read more

October 4, 2019 B2B Marketing business plans corporate messaging Customer relations customer service Marketing trivia Public relations Sales sales promotion Strategic planning vendor relations

Finding The Right Button

To be successful in business, it helps to know not only what you sell, but why you are selling it. Having this knowledge makes it... Read more

September 25, 2019 B2B Marketing corporate messaging Marketing trivia Online marketing research Strategic planning technology

The Value of Privacy

I may have screwed up. Two weeks ago I purchased a domain name for a new venture, opting to leave my registration information public. It’s... Read more

September 24, 2019 b2c marketing branding budgets consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing Public relations Sales sales promotion Strategic planning vendor relations

Taking Stock In America

Stockholders often tout the wisdom of diversified portfolios, but even Wall Street was unprepared for the spectacular returns on Remington Rand’s odd-lot order of 1957.... Read more

September 19, 2019 B2B Marketing b2c marketing business plans consumer marketing customer service market research product marketing Sales sales promotion Signage Strategic planning

Paying for Convenience

My birthday this year revolved around an extended tour of ethnic markets and a homemade Chinese dinner. One store we visited demonstrated an impressive ability... Read more

September 12, 2019 b2c marketing consumer marketing Customer relations customer service Public relations Sales Strategic planning

Annoying Customers And Losing Business

Felicia and I connected at a little café halfway between us for yesterday’s impromptu client meeting. YELP showed the café closing at 5, so we... Read more

September 5, 2019 b2c marketing branding corporate messaging Print product marketing Strategic planning Web site marketing

Things Weren’t As They Appeared

Subscribers may have noticed the recent cover of TIME Magazine. Given the story title of The Next Space Race, the illustration of astronauts racing towards... Read more

August 31, 2019 b2c marketing branding business plans consumer marketing Marketing trivia Monthly newsletter product marketing Sales sales promotion Strategic planning

Mother Knows Best

It was 1927, and Dorothy Gerber was fed up! Three times a day, every day, she was mashing peas for her infant daughter Sally to... Read more

August 21, 2019 Audio/Visual branding business plans charitable giving Customer relations Marketing trivia non-profit marketing political marketing Public relations Sales speaking Strategic planning vendor relations

My daughter, the opera singer

Regular readers know my daughter’s graduated from college with a degree in vocal performance. Now that she’s pursuing her operatic career, I naturally stepped in... Read more