Tag: business planning

August 21, 2019 Audio/Visual branding business plans charitable giving Customer relations Marketing trivia non-profit marketing political marketing Public relations Sales speaking Strategic planning vendor relations

My daughter, the opera singer

Regular readers know my daughter’s graduated from college with a degree in vocal performance. Now that she’s pursuing her operatic career, I naturally stepped in... Read more

August 15, 2019 B2B Marketing b2c marketing branding corporate messaging Customer relations Marketing trivia Public relations Sales sales promotion Strategic planning vendor relations

You should take a shower

As a marketing consultant, I’m frequently called upon to implement programs requiring writers, designers, illustrators, photographers, and other sub-contractors. And because I get called in... Read more

August 7, 2019 Uncategorized

In Real Estate They Say…

There’s a guy from Rancho Bernardo’s Westwood neighborhood who moved to be in a more walkable community. He wanted more than just a drugstore and... Read more

July 24, 2019 Uncategorized

Something On The Side

Have you noticed everyone seems to have a side hustle these days? Keeping yourself open to opportunity might lead to some interesting business prospects. Consider... Read more

July 22, 2019 advertising specialties b2c marketing branding consumer marketing Customer relations direct marketing market research Marketing trivia Monthly newsletter product marketing Sales sales promotion Strategic planning

Saving Our Saucepans

San Francisco was a beautiful town in 1917 – at least, for everyone but Irwin Cox. An aluminum cookware salesman, Cox was having a tough... Read more

June 28, 2019 advertising specialties b2c marketing branding consumer marketing corporate messaging Customer relations customer service direct marketing Marketing trivia Monthly newsletter product marketing Public relations Sales sales promotion Signage Strategic planning

Doing Business With Relish

The oompah bands of Germany were only a distant memory when young Oscar Mayer rented the dilapidated Kollig Meat Market on the north side of... Read more

June 27, 2019 b2c marketing charitable giving consumer marketing Customer relations Marketing trivia non-profit marketing political marketing Public relations Sales social networking Strategic planning Web site marketing

How to Lose a Volunteer

Sleep’s a luxury for the over-committed. Sometimes my schedule gets so busy, I wonder how I’ve made it through the week intact. Family, clients, and... Read more

June 19, 2019 business plans political marketing Strategic planning

I’m Dropping My Presidential Bid

At this writing, there are 25 major competitors for the presidency. Each claims to have the answers, vision, and infrastructure to lead America through 2024.... Read more

June 1, 2019 b2c marketing branding business plans consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing sales promotion Signage Strategic planning

57 Varieties–And Then A Few

Henry J. Heinz was a failure! Here it was the financial panic of 1875, and at the ripe old age of 31 he had gone... Read more

May 30, 2019 b2c marketing business plans consumer marketing corporate messaging Customer relations customer service product marketing Sales sales promotion Strategic planning

What’s Your Time Worth?

There’s a guy I know whose time apparently isn’t worth much money. Every two weeks he goes grocery shopping, taking roughly six hours to visit... Read more