Tag: business plan

September 25, 2019 B2B Marketing corporate messaging Marketing trivia Online marketing research Strategic planning technology

The Value of Privacy

I may have screwed up. Two weeks ago I purchased a domain name for a new venture, opting to leave my registration information public. It’s... Read more

September 24, 2019 b2c marketing branding budgets consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing Public relations Sales sales promotion Strategic planning vendor relations

Taking Stock In America

Stockholders often tout the wisdom of diversified portfolios, but even Wall Street was unprepared for the spectacular returns on Remington Rand’s odd-lot order of 1957.... Read more

September 19, 2019 B2B Marketing b2c marketing business plans consumer marketing customer service market research product marketing Sales sales promotion Signage Strategic planning

Paying for Convenience

My birthday this year revolved around an extended tour of ethnic markets and a homemade Chinese dinner. One store we visited demonstrated an impressive ability... Read more

September 12, 2019 b2c marketing consumer marketing Customer relations customer service Public relations Sales Strategic planning

Annoying Customers And Losing Business

Felicia and I connected at a little café halfway between us for yesterday’s impromptu client meeting. YELP showed the café closing at 5, so we... Read more

September 5, 2019 b2c marketing branding corporate messaging Print product marketing Strategic planning Web site marketing

Things Weren’t As They Appeared

Subscribers may have noticed the recent cover of TIME Magazine. Given the story title of The Next Space Race, the illustration of astronauts racing towards... Read more

August 31, 2019 b2c marketing branding business plans consumer marketing Marketing trivia Monthly newsletter product marketing Sales sales promotion Strategic planning

Mother Knows Best

It was 1927, and Dorothy Gerber was fed up! Three times a day, every day, she was mashing peas for her infant daughter Sally to... Read more

August 21, 2019 Audio/Visual branding business plans charitable giving Customer relations Marketing trivia non-profit marketing political marketing Public relations Sales speaking Strategic planning vendor relations

My daughter, the opera singer

Regular readers know my daughter’s graduated from college with a degree in vocal performance. Now that she’s pursuing her operatic career, I naturally stepped in... Read more

August 15, 2019 B2B Marketing b2c marketing branding corporate messaging Customer relations Marketing trivia Public relations Sales sales promotion Strategic planning vendor relations

You should take a shower

As a marketing consultant, I’m frequently called upon to implement programs requiring writers, designers, illustrators, photographers, and other sub-contractors. And because I get called in... Read more

August 7, 2019 Uncategorized

In Real Estate They Say…

There’s a guy from Rancho Bernardo’s Westwood neighborhood who moved to be in a more walkable community. He wanted more than just a drugstore and... Read more

July 24, 2019 Uncategorized

Something On The Side

Have you noticed everyone seems to have a side hustle these days? Keeping yourself open to opportunity might lead to some interesting business prospects. Consider... Read more