business plan – Ask Mr. Marketing

I’m Dropping My Presidential Bid

At this writing, there are 25 major competitors for the presidency. Each claims to have the answers, vision, and infrastructure to lead America through 2024.... Read more

May 16, 2019 advertising specialties b2c marketing branding business plans consumer marketing corporate messaging direct marketing market research Marketing trivia non-profit marketing product marketing sales promotion Strategic planning Trade show marketing

A Colorful Non-Promotion

At a recent networking event, vendors handed out the usual items: pens, brochures, candy… Assuming someone in the room must have some marketing savvy, I... Read more

May 2, 2019 b2c marketing consumer marketing Marketing trivia product marketing sales promotion Strategic planning

My dog says “Om Nom Nom”

My pooch gets a monthly pill against heartworm. He loves that it tastes like beef. As it’s medication, we buy it through our vet, who... Read more

April 27, 2019 advertising specialties b2c marketing branding consumer marketing corporate messaging direct marketing Marketing trivia Monthly newsletter product marketing sales promotion Strategic planning vendor relations

Business is Blooming!

Early in life, Atlee Burpee’s father suggested selling high-class poultry was not for his son. The younger Burpee was intrigued by what his father thought... Read more

April 11, 2019 B2B Marketing branding corporate messaging Marketing trivia Print Sales Strategic planning Trade show marketing vendor relations

Cutting cord creates unexpected questions

20 years ago I had a client whose office address changed, but he wouldn’t print new business cards until his old ones were gone. With... Read more

January 30, 2019 advertising specialties b2c marketing consumer marketing Marketing trivia Monthly newsletter product marketing Sales

Hallmark Of Success

The Wall Street Journal once accused him of having a “near-obsession with promotion.” And for the man whose fortune began in a burned-out warehouse, this... Read more

January 18, 2019 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Online marketing political marketing product marketing Public relations Sales Strategic planning Web site marketing

Wearing a different hat

This year’s New Year’s Eve found me at a Carmel Mountain party. The 41-degree night and the possibility of rain persuaded me to replace my... Read more

January 14, 2019 B2B Marketing b2c marketing business plans corporate messaging market research non-profit marketing Online marketing political marketing product marketing Sales sales promotion social networking Strategic planning

Nobody’s Paying Attention To Details

A radio commercial ran December 27th for a car dealership hustling year end business. Everything was fine until the announcement that the sale ends November... Read more

January 7, 2019 b2c marketing business plans consumer marketing customer service market research Online marketing Sales Strategic planning technology Web site marketing

Analytics help the bottom line

Seemingly every week there’s a story about someone’s massive database being hacked. The thieves are all after personal data and credit card information they can... Read more

December 27, 2018 b2c marketing branding business plans consumer marketing corporate messaging direct marketing Marketing trivia product marketing Sales sales promotion Strategic planning

Getting A Customer’s Attention

While rifling through an envelope of coupons, I encountered one saying “HURRY! Limited Time Offer.” I’ve seen the coupon before, but without this warning message.... Read more