business plan – Ask Mr. Marketing

Cutting cord creates unexpected questions

20 years ago I had a client whose office address changed, but he wouldn’t print new business cards until his old ones were gone. With... Read more

January 30, 2019 advertising specialties b2c marketing consumer marketing Marketing trivia Monthly newsletter product marketing Sales

Hallmark Of Success

The Wall Street Journal once accused him of having a “near-obsession with promotion.” And for the man whose fortune began in a burned-out warehouse, this... Read more

January 18, 2019 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Online marketing political marketing product marketing Public relations Sales Strategic planning Web site marketing

Wearing a different hat

This year’s New Year’s Eve found me at a Carmel Mountain party. The 41-degree night and the possibility of rain persuaded me to replace my... Read more

January 14, 2019 B2B Marketing b2c marketing business plans corporate messaging market research non-profit marketing Online marketing political marketing product marketing Sales sales promotion social networking Strategic planning

Nobody’s Paying Attention To Details

A radio commercial ran December 27th for a car dealership hustling year end business. Everything was fine until the announcement that the sale ends November... Read more

January 7, 2019 b2c marketing business plans consumer marketing customer service market research Online marketing Sales Strategic planning technology Web site marketing

Analytics help the bottom line

Seemingly every week there’s a story about someone’s massive database being hacked. The thieves are all after personal data and credit card information they can... Read more

December 27, 2018 b2c marketing branding business plans consumer marketing corporate messaging direct marketing Marketing trivia product marketing Sales sales promotion Strategic planning

Getting A Customer’s Attention

While rifling through an envelope of coupons, I encountered one saying “HURRY! Limited Time Offer.” I’ve seen the coupon before, but without this warning message.... Read more

December 21, 2018 corporate messaging Customer relations customer service market research product marketing Sales sales promotion Strategic planning Uncategorized

Why do I need you?

Thirty years in a service business has taught me there’s always someone saying they can replace you with more service or for less money. Whether... Read more

December 13, 2018 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Customer relations direct marketing Email marketing Monthly newsletter Online marketing political marketing product marketing Sales sales promotion Strategic planning Web site marketing

An active, growing prospect list

For twenty years, on the first of each month, I’ve sent out a free newsletter to prospects, contacts, and friends. Not a templated item with... Read more

November 29, 2018 advertising specialties B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Customer relations Marketing trivia non-profit marketing political marketing product marketing Public relations Sales sales promotion Strategic planning Trade show marketing

What’s your name, Cookie?

Never in my years have I met a cookie I didn’t like…until now. It was from a trade show where a golf cart manufacturer was... Read more

November 21, 2018 b2c marketing branding charitable giving consumer marketing corporate messaging direct marketing Email marketing Marketing trivia non-profit marketing Online marketing Public relations Sales social networking Strategic planning Web site marketing

Spending money on the cause

You may not realize $390 billion is donated annually in America to 1,000,000+ non-profits. Last week a mailer arrived soliciting contributions to an apparently worthwhile... Read more