business plan – Ask Mr. Marketing

An active, growing prospect list

For twenty years, on the first of each month, I’ve sent out a free newsletter to prospects, contacts, and friends. Not a templated item with... Read more

November 29, 2018 advertising specialties B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Customer relations Marketing trivia non-profit marketing political marketing product marketing Public relations Sales sales promotion Strategic planning Trade show marketing

What’s your name, Cookie?

Never in my years have I met a cookie I didn’t like…until now. It was from a trade show where a golf cart manufacturer was... Read more

November 21, 2018 b2c marketing branding charitable giving consumer marketing corporate messaging direct marketing Email marketing Marketing trivia non-profit marketing Online marketing Public relations Sales social networking Strategic planning Web site marketing

Spending money on the cause

You may not realize $390 billion is donated annually in America to 1,000,000+ non-profits. Last week a mailer arrived soliciting contributions to an apparently worthwhile... Read more

November 1, 2018 B2B Marketing b2c marketing branding budgets business plans consumer marketing corporate messaging market research product marketing Public relations Sales sales promotion Signage social networking Strategic planning Trade show marketing Web site marketing

What should be in your business plan?

Many times I’ve encountered entrepreneurs who are unsure of what goes into a well-documented business plan to persuade an investor to pay attention. As a... Read more

September 20, 2018 business plans corporate messaging political marketing Sales Strategic planning

That jogger’s looking FABULOUS!

Every day for four years I’ve watched a woman run past my house. Rain or shine she’s out there, dutifully following her regimen. Since I... Read more