Tag: business plan

August 21, 2019 Audio/Visual branding business plans charitable giving Customer relations Marketing trivia non-profit marketing political marketing Public relations Sales speaking Strategic planning vendor relations

My daughter, the opera singer

Regular readers know my daughter’s graduated from college with a degree in vocal performance. Now that she’s pursuing her operatic career, I naturally stepped in... Read more

August 15, 2019 B2B Marketing b2c marketing branding corporate messaging Customer relations Marketing trivia Public relations Sales sales promotion Strategic planning vendor relations

You should take a shower

As a marketing consultant, I’m frequently called upon to implement programs requiring writers, designers, illustrators, photographers, and other sub-contractors. And because I get called in... Read more

August 7, 2019 Uncategorized

In Real Estate They Say…

There’s a guy from Rancho Bernardo’s Westwood neighborhood who moved to be in a more walkable community. He wanted more than just a drugstore and... Read more

July 24, 2019 Uncategorized

Something On The Side

Have you noticed everyone seems to have a side hustle these days? Keeping yourself open to opportunity might lead to some interesting business prospects. Consider... Read more

June 19, 2019 business plans political marketing Strategic planning

I’m Dropping My Presidential Bid

At this writing, there are 25 major competitors for the presidency. Each claims to have the answers, vision, and infrastructure to lead America through 2024.... Read more

May 16, 2019 advertising specialties b2c marketing branding business plans consumer marketing corporate messaging direct marketing market research Marketing trivia non-profit marketing product marketing sales promotion Strategic planning Trade show marketing

A Colorful Non-Promotion

At a recent networking event, vendors handed out the usual items: pens, brochures, candy… Assuming someone in the room must have some marketing savvy, I... Read more

May 2, 2019 b2c marketing consumer marketing Marketing trivia product marketing sales promotion Strategic planning

My dog says “Om Nom Nom”

My pooch gets a monthly pill against heartworm. He loves that it tastes like beef. As it’s medication, we buy it through our vet, who... Read more

April 27, 2019 advertising specialties b2c marketing branding consumer marketing corporate messaging direct marketing Marketing trivia Monthly newsletter product marketing sales promotion Strategic planning vendor relations

Business is Blooming!

Early in life, Atlee Burpee’s father suggested selling high-class poultry was not for his son. The younger Burpee was intrigued by what his father thought... Read more

April 11, 2019 B2B Marketing branding corporate messaging Marketing trivia Print Sales Strategic planning Trade show marketing vendor relations

Cutting cord creates unexpected questions

20 years ago I had a client whose office address changed, but he wouldn’t print new business cards until his old ones were gone. With... Read more