bad customer relations – Ask Mr. Marketing

So…where’d ya go?

Since 2006 Mark has maintained the spa in my backyard. Every two weeks he’s taken care of whatever needs to be done. He’s a nice... Read more

October 18, 2018 B2B Marketing branding business plans corporate messaging Customer relations Licensing market research Marketing trivia political marketing product marketing Public relations Sales sales promotion social networking Strategic planning technology Web site marketing

I got mugged by Monsanto

Several years ago I heard a story about Exxon and Mobil merging. Supposedly, some smart guy jumped online, found the URL exxonmobil.com was available, and... Read more

October 4, 2018 B2B Marketing b2c marketing consumer marketing corporate messaging Customer relations customer service direct marketing Email marketing market research political marketing product marketing Public relations Sales sales promotion speaking Strategic planning Telemarketing Web site marketing

Does rudeness sell more effectively?

Chris Belden of Portland, OR, received a realtor’s postcard soliciting business. The attention isn’t surprising given Portland’s soaring housing market. “I get daily outreach from... Read more

September 27, 2018 branding corporate messaging Marketing trivia Public relations sales promotion Signage Strategic planning

The statement your car makes

Regular readers know I gave my daughter my 2002 Saturn. Despite having 142,000 miles on it, it ran well and was paid for. My bride... Read more

September 13, 2018 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing Public relations Strategic planning

My personal straw poll

A recent article reported cruise lines are cutting back on their use of single-use plastics to lower their trash output. They know 500 million plastic straws... Read more

July 30, 2018 b2c marketing consumer marketing corporate messaging Customer relations customer service Monthly newsletter Public relations Strategic planning

He’s Hot Under The Collar

Having retired, my friend Jeff spends lots of time at home. His air conditioner was installed by a company that works 8-6, Monday-Sunday. Naturally, Jeff’s... Read more

July 26, 2018 b2c marketing consumer marketing corporate messaging Customer relations market research Public relations Sales Strategic planning

You’ve got SOME nerve!

Regular readers know I work from a home-based office facing the street. I see delivery guys, joggers, and families walking their dogs. It’s very conducive... Read more