bad customer relations – Ask Mr. Marketing

How Honda lost a sale

In my family we drive our cars into the ground, typically retiring them after 16 years. The only reason I stopped driving my 2002 Saturn... Read more

April 4, 2019 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing product marketing Public relations Sales Signage Strategic planning Web site marketing

Paying Attention To Headlines

When my family moved from Boston to San Diego, we maintained many of our old friendships. So it wasn’t unusual to meet halfway in Chicago,... Read more

February 21, 2019 b2c marketing consumer marketing Customer relations Marketing trivia product marketing Public relations Sales sales promotion Signage Strategic planning technology Web site marketing

I never got the bagel

I’m at an area restaurant awaiting an appointment. A numbered plaque, embedded into the table, instructs me to “Order from your table,” from a website.... Read more

February 7, 2019 b2c marketing consumer marketing Customer relations customer service product marketing Public relations Sales sales promotion Uncategorized

No Fast In Fast Food

My bride and I were rushing to finish multiple errands before heading to our daughter’s opera recital in Fullerton. We dropped into an upscale fast... Read more

February 1, 2019 b2c marketing branding consumer marketing corporate messaging product marketing Sales sales promotion Signage

Framing Your Message Properly

I recently found myself at the Shoppes at Carlsbad staring at a beautiful, partially-clad young woman. She was in a 3-foot-wide photograph behind a huge... Read more

January 25, 2019 advertising specialties branding corporate messaging Customer relations customer service market research Online marketing Public relations social networking technology Web site marketing

When customers say bad things

In 1968, I started collecting political memorabilia. With my daughter’s college loans now due, it’s time to cash in the collection. This need led to... Read more

December 21, 2018 corporate messaging Customer relations customer service market research product marketing Sales sales promotion Strategic planning Uncategorized

Why do I need you?

Thirty years in a service business has taught me there’s always someone saying they can replace you with more service or for less money. Whether... Read more

December 7, 2018 B2B Marketing corporate messaging Customer relations customer service Marketing trivia Sales Strategic planning

So…where’d ya go?

Since 2006 Mark has maintained the spa in my backyard. Every two weeks he’s taken care of whatever needs to be done. He’s a nice... Read more

October 18, 2018 B2B Marketing branding business plans corporate messaging Customer relations Licensing market research Marketing trivia political marketing product marketing Public relations Sales sales promotion social networking Strategic planning technology Web site marketing

I got mugged by Monsanto

Several years ago I heard a story about Exxon and Mobil merging. Supposedly, some smart guy jumped online, found the URL exxonmobil.com was available, and... Read more