technology – Ask Mr. Marketing

When customers say bad things

In 1968, I started collecting political memorabilia. With my daughter’s college loans now due, it’s time to cash in the collection. This need led to... Read more

January 7, 2019 b2c marketing business plans consumer marketing customer service market research Online marketing Sales Strategic planning technology Web site marketing

Analytics help the bottom line

Seemingly every week there’s a story about someone’s massive database being hacked. The thieves are all after personal data and credit card information they can... Read more

October 18, 2018 B2B Marketing branding business plans corporate messaging Customer relations Licensing market research Marketing trivia political marketing product marketing Public relations Sales sales promotion social networking Strategic planning technology Web site marketing

I got mugged by Monsanto

Several years ago I heard a story about Exxon and Mobil merging. Supposedly, some smart guy jumped online, found the URL exxonmobil.com was available, and... Read more