Signage – Ask Mr. Marketing

A woman named Dingleberry

My friend Paul and I were at the old Rancho Bernardo Hooters and our server’s name was Dingleberry. Actually that was her stage name. The... Read more

November 1, 2018 B2B Marketing b2c marketing branding budgets business plans consumer marketing corporate messaging market research product marketing Public relations Sales sales promotion Signage social networking Strategic planning Trade show marketing Web site marketing

What should be in your business plan?

Many times I’ve encountered entrepreneurs who are unsure of what goes into a well-documented business plan to persuade an investor to pay attention. As a... Read more

October 10, 2018 b2c marketing business plans consumer marketing corporate messaging direct marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage Strategic planning

Trying to outsmart the marketplace

My bride and I recently listed our home for sale. Being empty-nesters, downsizing made sense. Plus there was the soaring housing market tempting us to... Read more

September 27, 2018 branding corporate messaging Marketing trivia Public relations sales promotion Signage Strategic planning

The statement your car makes

Regular readers know I gave my daughter my 2002 Saturn. Despite having 142,000 miles on it, it ran well and was paid for. My bride... Read more

July 12, 2018 advertising specialties B2B Marketing b2c marketing branding corporate messaging direct marketing product marketing Sales sales promotion Signage Strategic planning Trade show marketing

Must Trade Shows Be Boring?

This week I attended two trade shows, each geared towards different professional audiences. Anyone who’s visited similar gatherings won’t be surprised to hear they were... Read more

July 5, 2018 b2c marketing branding corporate messaging direct marketing Marketing trivia non-profit marketing Online marketing political marketing product marketing Sales sales promotion Signage Strategic planning Web site marketing

Leave It To A Musician

Regular readers know I’m all about finding ways to stand out of any gathering. With crowds growing ever larger in both size and number, the... Read more

June 21, 2018 b2c marketing branding consumer marketing corporate messaging Public relations Signage Strategic planning

Signs of the Future

Recently I found myself strolling Cabo San Lucas. My bride and I snuck away for a week to recharge our batteries, and we wandered off... Read more