Signage – Ask Mr. Marketing

Paying for Convenience

My birthday this year revolved around an extended tour of ethnic markets and a homemade Chinese dinner. One store we visited demonstrated an impressive ability... Read more

June 28, 2019 advertising specialties b2c marketing branding consumer marketing corporate messaging Customer relations customer service direct marketing Marketing trivia Monthly newsletter product marketing Public relations Sales sales promotion Signage Strategic planning

Doing Business With Relish

The oompah bands of Germany were only a distant memory when young Oscar Mayer rented the dilapidated Kollig Meat Market on the north side of... Read more

June 13, 2019 B2B Marketing b2c marketing branding consumer marketing corporate messaging customer service direct marketing Email marketing linguistics market research Marketing trivia non-profit marketing Online marketing political marketing product marketing Public relations Sales Signage social networking speaking Trade show marketing Web site marketing

Learning To Write Better

Regular readers know I’m a stickler for good communications, oftentimes cringing at what passes today for quality composition. Too often I’ve encountered emails with dead... Read more

June 1, 2019 b2c marketing branding business plans consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing sales promotion Signage Strategic planning

57 Varieties–And Then A Few

Henry J. Heinz was a failure! Here it was the financial panic of 1875, and at the ripe old age of 31 he had gone... Read more

May 10, 2019 b2c marketing consumer marketing corporate messaging linguistics Marketing trivia Sales sales promotion Signage

Did you want to say THAT?

Regular readers know how seriously I take finding ways to stand out of a crowd. They’ve also heard me rant extensively about poor grammar, typographical... Read more

April 4, 2019 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing product marketing Public relations Sales Signage Strategic planning Web site marketing

Paying Attention To Headlines

When my family moved from Boston to San Diego, we maintained many of our old friendships. So it wasn’t unusual to meet halfway in Chicago,... Read more

March 30, 2019 b2c marketing branding consumer marketing Marketing trivia Monthly newsletter product marketing Sales sales promotion Signage

Not So Flaky An Idea

William Keith Kellogg was a frustrated man. His brother had relegated him to the back offices of the Battle Creek Sanitarium, an operation the elder... Read more

March 22, 2019 b2c marketing branding consumer marketing corporate messaging Marketing trivia product marketing Sales Signage Strategic planning

A Very Merry Business Card

Did you know 627,000 new businesses start in the U.S. annually? Most use business cards as an inexpensive promotional tool. Half won’t last five years.... Read more