Signage – Ask Mr. Marketing

Must Trade Shows Be Boring?

This week I attended two trade shows, each geared towards different professional audiences. Anyone who’s visited similar gatherings won’t be surprised to hear they were... Read more

July 5, 2018 b2c marketing branding corporate messaging direct marketing Marketing trivia non-profit marketing Online marketing political marketing product marketing Sales sales promotion Signage Strategic planning Web site marketing

Leave It To A Musician

Regular readers know I’m all about finding ways to stand out of any gathering. With crowds growing ever larger in both size and number, the... Read more

June 21, 2018 b2c marketing branding consumer marketing corporate messaging Public relations Signage Strategic planning

Signs of the Future

Recently I found myself strolling Cabo San Lucas. My bride and I snuck away for a week to recharge our batteries, and we wandered off... Read more

March 15, 2018 b2c marketing branding consumer marketing corporate messaging Marketing trivia product marketing Sales sales promotion Signage Strategic planning

8 Million Reasons For Doing Business

In 1957, Vance Packard published The Hidden Persuaders, exploring consumer motivation and subliminal advertising used to manipulate expectations and induce desire for products. In this... Read more

March 8, 2018 b2c marketing consumer marketing customer service Marketing trivia product marketing Sales sales promotion Signage Strategic planning vendor relations

An Afternoon’s Drinking in Fullerton

Long ago I realized you can learn from everyone if you’re open to the experience. So it was on a recent weekend when my bride... Read more

March 2, 2018 B2B Marketing b2c marketing branding corporate messaging product marketing Sales Signage Strategic planning

And then there’s the hat…

Today’s confession: For years I hated wearing hats. My first hat was purchased only to prevent sun stroke. Then RB’s Gary Powers chastised me: “How... Read more