Signage – Ask Mr. Marketing

8 Million Reasons For Doing Business

In 1957, Vance Packard published The Hidden Persuaders, exploring consumer motivation and subliminal advertising used to manipulate expectations and induce desire for products. In this... Read more

March 8, 2018 B2C b2c marketing consumer marketing customer service Marketing trivia product marketing Sales sales promotion Signage Strategic planning vendor relations

An Afternoon’s Drinking in Fullerton

Long ago I realized you can learn from everyone if you’re open to the experience. So it was on a recent weekend when my bride... Read more

March 2, 2018 B2B B2B Marketing B2C b2c marketing branding corporate messaging product marketing Sales Signage Strategic planning

And then there’s the hat…

Today’s confession: For years I hated wearing hats. My first hat was purchased only to prevent sun stroke. Then RB’s Gary Powers chastised me: “How... Read more

January 24, 2018 B2C b2c marketing consumer marketing corporate messaging Marketing trivia product marketing Sales sales promotion Signage Strategic planning

Is Your Marketing Sub Special?

An old newspaper ad said “For sale by woman with wooden legs: Piano.” Did the woman or the piano have the wooden legs? The personal... Read more

January 11, 2018 B2C b2c marketing branding budgets business plans corporate messaging political marketing Public relations sales promotion Signage Strategic planning

Now Entering The MarketBuilding Tunnel

Typically I avoid politics in this column, but today’s LA Times provides a marketing solution to our country’s infrastructure challenges. “Serious new spending on roads,... Read more

January 3, 2018 B2C b2c marketing branding business plans consumer marketing corporate messaging direct marketing Marketing trivia product marketing sales promotion Signage Strategic planning

8 Weeks of Free Marketing

Since late October I’ve been providing free marketing services to Bob Worner. Bob, as you may know, is a car broker based in Rancho Bernardo,... Read more

November 21, 2017 B2C b2c marketing branding business plans consumer marketing corporate messaging direct marketing Email marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage Strategic planning Web site marketing

Happy Turkey Month

All my life I’ve looked to Thanksgiving as the season of turkey, cranberries, stuffing and the rest. What started as a single meal in 1621... Read more

October 11, 2017 advertising specialties B2C b2c marketing branding consumer marketing direct marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage social networking Strategic planning Web site marketing

Getting High With Marketing

Last November California’s voters legalized recreational marijuana use. Whether or not you agree with the vote’s outcome, pot’s legally for sale statewide this January 1.... Read more