8 Million Reasons For Doing Business
In 1957, Vance Packard published The Hidden Persuaders, exploring consumer motivation and subliminal advertising used to manipulate expectations and induce desire for products. In this... Read more
Free marketing advice and more
Long ago I realized you can learn from everyone if you’re open to the experience. So it was on a recent weekend when my bride... Read more
Today’s confession: For years I hated wearing hats. My first hat was purchased only to prevent sun stroke. Then RB’s Gary Powers chastised me: “How... Read more
An old newspaper ad said “For sale by woman with wooden legs: Piano.” Did the woman or the piano have the wooden legs? The personal... Read more
Typically I avoid politics in this column, but today’s LA Times provides a marketing solution to our country’s infrastructure challenges. “Serious new spending on roads,... Read more
Since late October I’ve been providing free marketing services to Bob Worner. Bob, as you may know, is a car broker based in Rancho Bernardo,... Read more
All my life I’ve looked to Thanksgiving as the season of turkey, cranberries, stuffing and the rest. What started as a single meal in 1621... Read more
Last November California’s voters legalized recreational marijuana use. Whether or not you agree with the vote’s outcome, pot’s legally for sale statewide this January 1.... Read more