Archive for Print

It’s not JUST a business card!

rw card frontIn 2010 I created my current business card.

It’s worked well, if you ignore the folks complaining about the tiny tag line being unreadable.

And half the message on the reverse side is obsolete. Meaning I couldn’t just order another 1,000 cards and be done with it.

But nobody really cares about business cards, right?

Actually…they do.

Yes, even in this digital age the business card is important; at least for anyone serious about personal networking.rw card back

Because when you’re working the room at a conference, meeting, or chamber event you need to move fast to befriend 300 people in two hours.

Realistically, you won’t find them examining your LinkedIn profile during your conversation.

However, provide a business card explaining what you do and how to find you and you may bond afterwards.

If I can capture their attention, they’ll want to connect on social media where they’ll read my columns, review my website, and examine my portfolio.

I see this card as the first (sometimes only) impression lots of people get of me.

And I know that the alternative to having a business card touting my expertise and talents is writing my phone number on a cocktail napkin.

I’m pretty sure that doesn’t have QUITE the same impact.

In fairness to my designer, I’ve spent three weeks tweaking my new card.

He’s frustrated, wanting merely to finish the project, bill me for it, and move on to the next one.

But I’ve been struggling over logo position, font size, and messaging.

At last, after several versions I’m where I want to be and gave the final go-ahead to print.

PHEW!

My clients today care more about my comprehensive corporate communications and world-class marketing strategies than on my convenient west coast location.

The new card should reflect that.

And that tiny tag line needs to be enlarged, requiring the design to be adjusted accordingly.

It’s been an unpleasant process, but an important one.

The card I’m now finishing should last me another seven years, and my new websites now under construction will complement it.

Because just as my clients need to refresh their marketing materials every few years, my business needs to do the same.

Fortunately, I know JUST the guy to handle the whole thing!

With that said, I wish you a week of profitable marketing.
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