political marketing – Ask Mr. Marketing

I’m Dropping My Presidential Bid

At this writing, there are 25 major competitors for the presidency. Each claims to have the answers, vision, and infrastructure to lead America through 2024.... Read more

June 13, 2019 B2B Marketing b2c marketing branding consumer marketing corporate messaging customer service direct marketing Email marketing linguistics market research Marketing trivia non-profit marketing Online marketing political marketing product marketing Public relations Sales Signage social networking speaking Trade show marketing Web site marketing

Learning To Write Better

Regular readers know I’m a stickler for good communications, oftentimes cringing at what passes today for quality composition. Too often I’ve encountered emails with dead... Read more

May 23, 2019 b2c marketing branding consumer marketing corporate messaging job hunting political marketing product marketing Public relations Sales speaking Strategic planning Trade show marketing

About that first impression…

Mom said you get one shot at a first impression. So imagine my surprise when I noticed my dentist missing a tooth. I’ve known him... Read more

April 4, 2019 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing product marketing Public relations Sales Signage Strategic planning Web site marketing

Paying Attention To Headlines

When my family moved from Boston to San Diego, we maintained many of our old friendships. So it wasn’t unusual to meet halfway in Chicago,... Read more

February 13, 2019 B2B Marketing b2c marketing consumer marketing corporate messaging direct marketing Email marketing linguistics Marketing trivia non-profit marketing Online marketing political marketing Print product marketing Public relations Sales sales promotion Signage Trade show marketing Web site marketing

Why Bother Proofreading Your Work?

A few years back, a car dealership published a Yellow Pages coupon for $100 off the purchase of a new car. Their obvious intention was... Read more

January 24, 2019 business plans corporate messaging Marketing trivia political marketing Signage

Building The Wall With Marketing

DISCLAIMER: Regular readers of this column know I look at everything in the world through a marketing filter in search of lost opportunity. Recognizing how... Read more

January 18, 2019 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Online marketing political marketing product marketing Public relations Sales Strategic planning Web site marketing

Wearing a different hat

This year’s New Year’s Eve found me at a Carmel Mountain party. The 41-degree night and the possibility of rain persuaded me to replace my... Read more

January 14, 2019 B2B Marketing b2c marketing business plans corporate messaging market research non-profit marketing Online marketing political marketing product marketing Sales sales promotion social networking Strategic planning

Nobody’s Paying Attention To Details

A radio commercial ran December 27th for a car dealership hustling year end business. Everything was fine until the announcement that the sale ends November... Read more