political marketing – Ask Mr. Marketing

Paying Attention To Headlines

When my family moved from Boston to San Diego, we maintained many of our old friendships. So it wasn’t unusual to meet halfway in Chicago,... Read more

February 13, 2019 B2B Marketing b2c marketing consumer marketing corporate messaging direct marketing Email marketing linguistics Marketing trivia non-profit marketing Online marketing political marketing Print product marketing Public relations Sales sales promotion Signage Trade show marketing Web site marketing

Why Bother Proofreading Your Work?

A few years back, a car dealership published a Yellow Pages coupon for $100 off the purchase of a new car. Their obvious intention was... Read more

January 24, 2019 business plans corporate messaging Marketing trivia political marketing Signage

Building The Wall With Marketing

DISCLAIMER: Regular readers of this column know I look at everything in the world through a marketing filter in search of lost opportunity. Recognizing how... Read more

January 18, 2019 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Online marketing political marketing product marketing Public relations Sales Strategic planning Web site marketing

Wearing a different hat

This year’s New Year’s Eve found me at a Carmel Mountain party. The 41-degree night and the possibility of rain persuaded me to replace my... Read more

January 14, 2019 B2B Marketing b2c marketing business plans corporate messaging market research non-profit marketing Online marketing political marketing product marketing Sales sales promotion social networking Strategic planning

Nobody’s Paying Attention To Details

A radio commercial ran December 27th for a car dealership hustling year end business. Everything was fine until the announcement that the sale ends November... Read more

December 13, 2018 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Customer relations direct marketing Email marketing Monthly newsletter Online marketing political marketing product marketing Sales sales promotion Strategic planning Web site marketing

An active, growing prospect list

For twenty years, on the first of each month, I’ve sent out a free newsletter to prospects, contacts, and friends. Not a templated item with... Read more

November 29, 2018 advertising specialties B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Customer relations Marketing trivia non-profit marketing political marketing product marketing Public relations Sales sales promotion Strategic planning Trade show marketing

What’s your name, Cookie?

Never in my years have I met a cookie I didn’t like…until now. It was from a trade show where a golf cart manufacturer was... Read more

October 18, 2018 B2B Marketing branding business plans corporate messaging Customer relations Licensing market research Marketing trivia political marketing product marketing Public relations Sales sales promotion social networking Strategic planning technology Web site marketing

I got mugged by Monsanto

Several years ago I heard a story about Exxon and Mobil merging. Supposedly, some smart guy jumped online, found the URL exxonmobil.com was available, and... Read more