Category: market research

September 13, 2018 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing Public relations Strategic planning

My personal straw poll

A recent article reported cruise lines are cutting back on their use of single-use plastics to lower their trash output. They know 500 million plastic straws... Read more

July 26, 2018 b2c marketing consumer marketing corporate messaging Customer relations market research Public relations Sales Strategic planning

You’ve got SOME nerve!

Regular readers know I work from a home-based office facing the street. I see delivery guys, joggers, and families walking their dogs. It’s very conducive... Read more

July 19, 2018 b2c marketing consumer marketing direct marketing market research Marketing trivia product marketing Sales sales promotion Strategic planning

Making Marketing More Delicious

Frequently I’ll smell baked goods in Costco’s parking lot. Who knows whether management’s merely ventilating the bakery or purposely exporting the smell outside. Either way,... Read more

June 6, 2018 b2c marketing branding consumer marketing corporate messaging Customer relations linguistics market research Marketing trivia political marketing product marketing Public relations sales promotion social networking speaking Strategic planning

Racism, Vulgarity, and Bottom Lines

My friends across the political spectrum all say they want a more civil society than we have today. There’s no easy solution, of course, though... Read more

May 9, 2018 B2B Marketing b2c marketing business plans consumer marketing Customer relations customer service direct marketing market research Telemarketing

Didn’t Do Your Research? SCRAM!

Two consecutive columns on telemarketing? I know…my apologies. But the phone just rang, and Caller ID showed an unknown 858 number. I picked up the... Read more

May 2, 2018 B2B Marketing b2c marketing business plans consumer marketing corporate messaging Customer relations customer service market research Marketing trivia political marketing product marketing Public relations Sales sales promotion Strategic planning technology Telemarketing

You’re Killing Me…Let Me Rest In Peace!

Then there was the call I got at dinnertime. “Congratulations! You’ve won four free dance lessons at Arthur Murray Dance Studio,” the caller enthused. “No... Read more

April 26, 2018 b2c marketing consumer marketing corporate messaging customer service market research Marketing trivia Public relations Sales sales promotion social networking Strategic planning

Everyone’s Money’s The Same Color

My bride likes to fix things around the house. She’s good at it, too, enjoying the process, doing her research, and having a good sense... Read more

April 13, 2018 b2c marketing consumer marketing customer service market research Marketing trivia Online marketing product marketing Public relations Sales sales promotion

I will NOT be hoodwinked!

Last November my daughter inherited my 2002 Saturn. Though she’s a college student, she still needs to travel for job, shopping and the like. This... Read more