market research – Ask Mr. Marketing

Learning To Write Better

Regular readers know I’m a stickler for good communications, oftentimes cringing at what passes today for quality composition. Too often I’ve encountered emails with dead... Read more

June 1, 2019 b2c marketing branding business plans consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing sales promotion Signage Strategic planning

57 Varieties–And Then A Few

Henry J. Heinz was a failure! Here it was the financial panic of 1875, and at the ripe old age of 31 he had gone... Read more

May 16, 2019 advertising specialties b2c marketing branding business plans consumer marketing corporate messaging direct marketing market research Marketing trivia non-profit marketing product marketing sales promotion Strategic planning Trade show marketing

A Colorful Non-Promotion

At a recent networking event, vendors handed out the usual items: pens, brochures, candy… Assuming someone in the room must have some marketing savvy, I... Read more

April 4, 2019 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing product marketing Public relations Sales Signage Strategic planning Web site marketing

Paying Attention To Headlines

When my family moved from Boston to San Diego, we maintained many of our old friendships. So it wasn’t unusual to meet halfway in Chicago,... Read more

January 25, 2019 advertising specialties branding corporate messaging Customer relations customer service market research Online marketing Public relations social networking technology Web site marketing

When customers say bad things

In 1968, I started collecting political memorabilia. With my daughter’s college loans now due, it’s time to cash in the collection. This need led to... Read more

January 14, 2019 B2B Marketing b2c marketing business plans corporate messaging market research non-profit marketing Online marketing political marketing product marketing Sales sales promotion social networking Strategic planning

Nobody’s Paying Attention To Details

A radio commercial ran December 27th for a car dealership hustling year end business. Everything was fine until the announcement that the sale ends November... Read more

January 7, 2019 b2c marketing business plans consumer marketing customer service market research Online marketing Sales Strategic planning technology Web site marketing

Analytics help the bottom line

Seemingly every week there’s a story about someone’s massive database being hacked. The thieves are all after personal data and credit card information they can... Read more