market research – Ask Mr. Marketing

I will NOT be hoodwinked!

Last November my daughter inherited my 2002 Saturn. Though she’s a college student, she still needs to travel for job, shopping and the like. This... Read more

February 16, 2018 advertising specialties B2B B2B Marketing B2C b2c marketing branding business plans corporate messaging direct marketing market research product marketing Public relations Sales sales promotion Strategic planning Trade show marketing vendor relations

A Bag Full of Boring

As a child I’d invest lots of energy mapping out the neighborhood each Halloween. Consulting friends, I’d learn which houses would likely have the best... Read more

January 18, 2018 B2C b2c marketing consumer marketing direct marketing market research Marketing trivia Print product marketing Sales sales promotion Strategic planning

Do You Really Need An Extra Set Of Eyes?

Over 20+ years I’ve seen lots of marketing mistakes happen. Oftentimes retail signs are spelled wrong which, as a writer, I find horribly offensive. These... Read more

December 14, 2017 B2C b2c marketing consumer marketing customer service market research Marketing trivia Online marketing technology Web site marketing

Playing to Your Audience

My business is home-based, so I have the luxury of playing any music I want in my office. Most days I keep jazz or classical... Read more

November 21, 2017 B2C b2c marketing branding business plans consumer marketing corporate messaging direct marketing Email marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage Strategic planning Web site marketing

Happy Turkey Month

All my life I’ve looked to Thanksgiving as the season of turkey, cranberries, stuffing and the rest. What started as a single meal in 1621... Read more

November 21, 2017 advertising specialties B2B B2B Marketing branding corporate messaging market research Marketing trivia product marketing Public relations Sales sales promotion Strategic planning

The Remains of Mr. Crontzmeyer

“You’re holding all that remains of Mr. Crontzmeyer,” says the letter mailed with a shrunken head. The mailer further discusses how Mr. Crontzmeyer tried doing... Read more

October 11, 2017 advertising specialties B2C b2c marketing branding consumer marketing direct marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage social networking Strategic planning Web site marketing

Getting High With Marketing

Last November California’s voters legalized recreational marijuana use. Whether or not you agree with the vote’s outcome, pot’s legally for sale statewide this January 1.... Read more

September 27, 2017 b2c marketing consumer marketing direct marketing market research product marketing Sales Strategic planning

The Salesman on the Beach

My bride and I stole away to Newport Beach last weekend, communing with the sea, surf, and sand. Our devious plan: unplug from everything work-related.... Read more