Category: market research

January 14, 2019 B2B Marketing b2c marketing business plans corporate messaging market research non-profit marketing Online marketing political marketing product marketing Sales sales promotion social networking Strategic planning

Nobody’s Paying Attention To Details

A radio commercial ran December 27th for a car dealership hustling year end business. Everything was fine until the announcement that the sale ends November... Read more

January 7, 2019 b2c marketing business plans consumer marketing customer service market research Online marketing Sales Strategic planning technology Web site marketing

Analytics help the bottom line

Seemingly every week there’s a story about someone’s massive database being hacked. The thieves are all after personal data and credit card information they can... Read more

December 21, 2018 corporate messaging Customer relations customer service market research product marketing Sales sales promotion Strategic planning Uncategorized

Why do I need you?

Thirty years in a service business has taught me there’s always someone saying they can replace you with more service or for less money. Whether... Read more

November 1, 2018 B2B Marketing b2c marketing branding budgets business plans consumer marketing corporate messaging market research product marketing Public relations Sales sales promotion Signage social networking Strategic planning Trade show marketing Web site marketing

What should be in your business plan?

Many times I’ve encountered entrepreneurs who are unsure of what goes into a well-documented business plan to persuade an investor to pay attention. As a... Read more

October 18, 2018 B2B Marketing branding business plans corporate messaging Customer relations Licensing market research Marketing trivia political marketing product marketing Public relations Sales sales promotion social networking Strategic planning technology Web site marketing

I got mugged by Monsanto

Several years ago I heard a story about Exxon and Mobil merging. Supposedly, some smart guy jumped online, found the URL exxonmobil.com was available, and... Read more

October 10, 2018 b2c marketing business plans consumer marketing corporate messaging direct marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage Strategic planning

Trying to outsmart the marketplace

My bride and I recently listed our home for sale. Being empty-nesters, downsizing made sense. Plus there was the soaring housing market tempting us to... Read more

October 4, 2018 B2B Marketing b2c marketing consumer marketing corporate messaging Customer relations customer service direct marketing Email marketing market research political marketing product marketing Public relations Sales sales promotion speaking Strategic planning Telemarketing Web site marketing

Does rudeness sell more effectively?

Chris Belden of Portland, OR, received a realtor’s postcard soliciting business. The attention isn’t surprising given Portland’s soaring housing market. “I get daily outreach from... Read more

September 13, 2018 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing Public relations Strategic planning

My personal straw poll

A recent article reported cruise lines are cutting back on their use of single-use plastics to lower their trash output. They know 500 million plastic straws... Read more

July 26, 2018 b2c marketing consumer marketing corporate messaging Customer relations market research Public relations Sales Strategic planning

You’ve got SOME nerve!

Regular readers know I work from a home-based office facing the street. I see delivery guys, joggers, and families walking their dogs. It’s very conducive... Read more

July 19, 2018 b2c marketing consumer marketing direct marketing market research Marketing trivia product marketing Sales sales promotion Strategic planning

Making Marketing More Delicious

Frequently I’ll smell baked goods in Costco’s parking lot. Who knows whether management’s merely ventilating the bakery or purposely exporting the smell outside. Either way,... Read more