market research – Ask Mr. Marketing

Costs of a marketing plan

A CEO I know seeks to quintuple her revenues by 2025, but has no written plan for doing so. Oh yeah…I want a pony and... Read more

October 22, 2019October 23, 2019 b2c marketing branding business plans charitable giving consumer marketing corporate messaging Customer relations market research Marketing trivia non-profit marketing political marketing product marketing Public relations research Sales sales promotion social networking Strategic planning vendor relations

Staying Abreast of Marketing Trends

Don’t look now, but all eyes are quickly shifting towards this nation’s women. Perhaps it’s all an outgrowth of the #METOO movement. Yet while this... Read more

October 10, 2019October 10, 2019 B2B Marketing b2c marketing budgets business plans corporate messaging market research product marketing Sales sales promotion Strategic planning vendor relations

It’s Like Finding Free Money!

Over the years I’ve heard countless folks say: “I’d love to market more, but can’t afford it.” My response: “You can’t afford NOT to market... Read more

September 24, 2019September 24, 2019 b2c marketing branding budgets consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing Public relations Sales sales promotion Strategic planning vendor relations

Taking Stock In America

Stockholders often tout the wisdom of diversified portfolios, but even Wall Street was unprepared for the spectacular returns on Remington Rand’s odd-lot order of 1957.... Read more

September 19, 2019September 19, 2019 B2B Marketing b2c marketing business plans consumer marketing customer service market research product marketing Sales sales promotion Signage Strategic planning

Paying for Convenience

My birthday this year revolved around an extended tour of ethnic markets and a homemade Chinese dinner. One store we visited demonstrated an impressive ability... Read more

August 7, 2019November 6, 2019 B2B Marketing b2c marketing business plans consumer marketing corporate messaging Customer relations customer service market research Marketing trivia product marketing research sales promotion Strategic planning

In Real Estate They Say…

There’s a guy from Rancho Bernardo’s Westwood neighborhood who moved to be in a more walkable community. He wanted more than just a drugstore and... Read more

July 22, 2019July 22, 2019 advertising specialties b2c marketing branding consumer marketing Customer relations direct marketing market research Marketing trivia Monthly newsletter product marketing Sales sales promotion Strategic planning

Saving Our Saucepans

San Francisco was a beautiful town in 1917 – at least, for everyone but Irwin Cox. An aluminum cookware salesman, Cox was having a tough... Read more

June 13, 2019June 13, 2019 B2B Marketing b2c marketing branding consumer marketing corporate messaging customer service direct marketing Email marketing linguistics market research Marketing trivia non-profit marketing Online marketing political marketing product marketing Public relations Sales Signage social networking speaking Trade show marketing Web site marketing

Learning To Write Better

Regular readers know I’m a stickler for good communications, oftentimes cringing at what passes today for quality composition. Too often I’ve encountered emails with dead... Read more

June 1, 2019 b2c marketing branding business plans consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing sales promotion Signage Strategic planning

57 Varieties–And Then A Few

Henry J. Heinz was a failure! Here it was the financial panic of 1875, and at the ripe old age of 31 he had gone... Read more