Email marketing – Ask Mr. Marketing

Why Bother Proofreading Your Work?

A few years back, a car dealership published a Yellow Pages coupon for $100 off the purchase of a new car. Their obvious intention was... Read more

December 13, 2018 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Customer relations direct marketing Email marketing Monthly newsletter Online marketing political marketing product marketing Sales sales promotion Strategic planning Web site marketing

An active, growing prospect list

For twenty years, on the first of each month, I’ve sent out a free newsletter to prospects, contacts, and friends. Not a templated item with... Read more

November 21, 2018 b2c marketing branding charitable giving consumer marketing corporate messaging direct marketing Email marketing Marketing trivia non-profit marketing Online marketing Public relations Sales social networking Strategic planning Web site marketing

Spending money on the cause

You may not realize $390 billion is donated annually in America to 1,000,000+ non-profits. Last week a mailer arrived soliciting contributions to an apparently worthwhile... Read more

October 4, 2018 B2B Marketing b2c marketing consumer marketing corporate messaging Customer relations customer service direct marketing Email marketing market research political marketing product marketing Public relations Sales sales promotion speaking Strategic planning Telemarketing Web site marketing

Does rudeness sell more effectively?

Chris Belden of Portland, OR, received a realtor’s postcard soliciting business. The attention isn’t surprising given Portland’s soaring housing market. “I get daily outreach from... Read more