Archive for charitable giving
Over the past 14 years I’ve seen it exactly never, though I remain ever hopeful.
To compensate I drink lots of Green Flash beer. The only green I see through my bloodshot eyes is the stuff leaving my wallet to pay the barkeep.
So it was with a certain amount of relief that I saw a green flash at Tuesday morning’s Rotary meeting in Rancho Bernardo.
What I initially thought to be a hallucination, though, turned out to be whirlwind Realtor Sue Herndon. Her screaming green T-shirt was touting this Sunday’s Jack-O-Smash fundraiser at Poway’s SportsPlex.
As she talked about the fun times ahead and the charities being supported, I took a moment to notice the dozens of company logos represented on her shirt.
Their support of the PoVa therapeutic riding program, the Abraxas High School Transitions Program and PUSD’s special education foundation told me these are good corporate citizens, deserving of my respect and patronage.
Which, by one of those strange coincidences of life, was EXACTLY what they wanted me to take away from the experience.
Okay, I confess … when I put on a T-shirt I don’t necessarily think much about whose name or logo is on it.
Yet I recognize that my wearing that shirt has two implications. First there’s the obvious marketing message.
But there’s a second layer that subliminally ties my reputation to the organization and sponsors represented on the shirt.
In effect, my wearing that T-shirt is an endorsement of everything said on it.
Whoa! When did getting dressed become so complicated?
Here’s the thing: there are dozens of organizations worthy of your business’ support within a stone’s throw of where you’re sitting right now.
Beyond finding a cause you believe in to contribute to, you’ll also benefit by finding one where your contribution buys you space on their T-shirts.
For a few dollars you may be able to arrange to have hundreds of people using their own credibility, reputation, and network to market for you.
As you develop your 2017 marketing plan, set some money aside to help the community while helping yourself.
Admittedly this isn’t a fancy or high-tech communications strategy. But people DO pay attention to these things, and it can be effective.
This isn’t an email claiming I’m broke and lost in India. It’s a request to help our local community by drinking beer.
We’re obviously talking about Rancho Beernardo, the county’s only IPA festival. It’s sponsored by RB Sunrise Rotary and URGE Gastropub.
Full disclosure: I’m a club member…hence this plea for help.
It seems some genius decided everyone in the club must raise $1,500. Mrs. Marketing agreed we’ll cover $250 ourselves.
As for the rest…HELP!
The club expects to raise $100,000 this year, pouring it into scouting, YMCA, schools, and senior activities. We’ll build houses for the homeless, distribute dictionaries to third graders, and provide medical services to the poor.
We’ll financially support 20-30 organizations, plus provide hands-on help to Ronald McDonald House, PoVa, and others.
But we can’t do it all ourselves. You can participate in three different ways:
1) Join us in Webb Lake Park on October 22, 2-5pm, for 50+ craft beers, savory foods, entertainment galore, and guaranteed fun.
2) Market your business to 1000+ visitors. Six sponsorship levels are available, where $100+ will promote your name to very upscale attendees.
Sponsor benefits include free admittance, recognition in print, online, and at the event itself.
Oh yeah…did I mention you can be brewmaster for a day?
3) Send a donation to the RB Sunrise Rotary Fund at the San Diego Foundation to help wipe out polio.
Rotarians take the concept of “Service Above Self” QUITE seriously! All funds generated support local youth and community programs.
Now were I with another non-profit, I’d probably be ruffled by this request. After all, every group thinks their fundraiser is the most important one out there.
However, given the number and range of other groups this money will help support, your participation will help us AND them.
Furthermore, this is a golden (or amber) opportunity to target hundreds of local customers with disposable income. They’ll reward your business’ participation in the community with their patronage.
And I’m willing to venture the lifetime value of each new customer is significantly more than the cost of your sponsorship.
So for a good time, and to grow your business, plan to be part of Rancho Beernardo 2016.
Interested in being a sponsor for Rancho Beernardo? Here’s all the information you’ll need:
Still have questions? Talk to me and I’ll get you fixed up.