business plans – Ask Mr. Marketing

Cleaning up your sales promotions

Confession time: I’m basically lazy. This explains why my car wasn’t washed for the past year. Plus dirt may be the only thing holding the... Read more

September 6, 2017 b2c marketing branding business plans consumer marketing corporate messaging direct marketing market research product marketing sales promotion Strategic planning technology

9 Useless Items In My Mailbox

I keep talking about the value of cooperative marketing, right? Someone at Choice Hotels understands, and sent my bride an envelope thick with offers for... Read more

August 23, 2017 business plans market research Marketing trivia Strategic planning

That Advice Isn’t Useless!

Imagine owning a business and hiring lawyers to manage your latest personnel lawsuit. You pay the attorney lots of money, then ignore the advice you... Read more

July 27, 2017 budgets business plans corporate messaging Customer relations Marketing trivia Public relations Strategic planning

The Power of Positive Reinforcement

Years ago I ran a Massachusetts company’s in-house marketing agency. Management operated like the benevolent overseer on a Southern plantation. Staffers were treated like slaves... Read more