Building The Wall With Marketing
DISCLAIMER: Regular readers of this column know I look at everything in the world through a marketing filter in search of lost opportunity. Recognizing how... Read more
Free marketing advice and more
DISCLAIMER: Regular readers of this column know I look at everything in the world through a marketing filter in search of lost opportunity. Recognizing how... Read more
This year’s New Year’s Eve found me at a Carmel Mountain party. The 41-degree night and the possibility of rain persuaded me to replace my... Read more
A radio commercial ran December 27th for a car dealership hustling year end business. Everything was fine until the announcement that the sale ends November... Read more
Seemingly every week there’s a story about someone’s massive database being hacked. The thieves are all after personal data and credit card information they can... Read more
While rifling through an envelope of coupons, I encountered one saying “HURRY! Limited Time Offer.” I’ve seen the coupon before, but without this warning message.... Read more
For twenty years, on the first of each month, I’ve sent out a free newsletter to prospects, contacts, and friends. Not a templated item with... Read more
Never in my years have I met a cookie I didn’t like…until now. It was from a trade show where a golf cart manufacturer was... Read more
Many times I’ve encountered entrepreneurs who are unsure of what goes into a well-documented business plan to persuade an investor to pay attention. As a... Read more
Several years ago I heard a story about Exxon and Mobil merging. Supposedly, some smart guy jumped online, found the URL exxonmobil.com was available, and... Read more
My bride and I recently listed our home for sale. Being empty-nesters, downsizing made sense. Plus there was the soaring housing market tempting us to... Read more