Category: business plans

October 18, 2018 B2B Marketing branding business plans corporate messaging Customer relations Licensing market research Marketing trivia political marketing product marketing Public relations Sales sales promotion social networking Strategic planning technology Web site marketing

I got mugged by Monsanto

Several years ago I heard a story about Exxon and Mobil merging. Supposedly, some smart guy jumped online, found the URL exxonmobil.com was available, and... Read more

October 10, 2018 b2c marketing business plans consumer marketing corporate messaging direct marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage Strategic planning

Trying to outsmart the marketplace

My bride and I recently listed our home for sale. Being empty-nesters, downsizing made sense. Plus there was the soaring housing market tempting us to... Read more

September 20, 2018 business plans corporate messaging political marketing Sales Strategic planning

That jogger’s looking FABULOUS!

Every day for four years I’ve watched a woman run past my house. Rain or shine she’s out there, dutifully following her regimen. Since I... Read more

September 13, 2018 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing Public relations Strategic planning

My personal straw poll

A recent article reported cruise lines are cutting back on their use of single-use plastics to lower their trash output. They know 500 million plastic straws... Read more

June 27, 2018 branding business plans corporate messaging Marketing trivia Public relations Strategic planning

This Isn’t A Marketing Column

Tomorrow’s my 60th birthday. It’s waiting for me like a cougar, striking when the time is right. It’s unavoidable. Given the chance, I’d have ignored... Read more

May 23, 2018 branding business plans corporate messaging job hunting Marketing trivia Public relations Sales sales promotion Strategic planning

A Welcome Note. A Welcome Change.

“Beth, I just wanted to drop you a quick note to let you know how excited I am to have you join our amazing team!... Read more

May 9, 2018 B2B Marketing b2c marketing business plans consumer marketing Customer relations customer service direct marketing market research Telemarketing

Didn’t Do Your Research? SCRAM!

Two consecutive columns on telemarketing? I know…my apologies. But the phone just rang, and Caller ID showed an unknown 858 number. I picked up the... Read more

May 2, 2018 B2B Marketing b2c marketing business plans consumer marketing corporate messaging Customer relations customer service market research Marketing trivia political marketing product marketing Public relations Sales sales promotion Strategic planning technology Telemarketing

You’re Killing Me…Let Me Rest In Peace!

Then there was the call I got at dinnertime. “Congratulations! You’ve won four free dance lessons at Arthur Murray Dance Studio,” the caller enthused. “No... Read more