business plans – Ask Mr. Marketing

It’s An Old Problem

For months I’ve been hearing about shortages of quality employees. This week I saw six articles regarding ageism. Apparently, HR Directors under 40 oftentimes won’t... Read more

February 16, 2018 advertising specialties B2B B2B Marketing B2C b2c marketing branding business plans corporate messaging direct marketing market research product marketing Public relations Sales sales promotion Strategic planning Trade show marketing vendor relations

A Bag Full of Boring

As a child I’d invest lots of energy mapping out the neighborhood each Halloween. Consulting friends, I’d learn which houses would likely have the best... Read more

January 31, 2018 B2B B2B Marketing branding business plans corporate messaging direct marketing Email marketing Monthly newsletter Public relations Sales sales promotion social networking Strategic planning Telemarketing Web site marketing

Persistence pays off

Today I opened an email reading “We met several years ago (I guess marketing isn’t always instant, is it?) and would like to do some marketing.”... Read more

January 11, 2018 B2C b2c marketing branding budgets business plans corporate messaging political marketing Public relations sales promotion Signage Strategic planning

Now Entering The MarketBuilding Tunnel

Typically I avoid politics in this column, but today’s LA Times provides a marketing solution to our country’s infrastructure challenges. “Serious new spending on roads,... Read more

January 3, 2018 B2C b2c marketing branding business plans consumer marketing corporate messaging direct marketing Marketing trivia product marketing sales promotion Signage Strategic planning

8 Weeks of Free Marketing

Since late October I’ve been providing free marketing services to Bob Worner. Bob, as you may know, is a car broker based in Rancho Bernardo,... Read more

December 20, 2017 B2B Marketing b2c marketing branding business plans corporate messaging Strategic planning

Starting Today I’m 10% Off!

On January 1 I weighed in at my heaviest ever. Over the next several days I developed a strategy for losing 18 pounds by yearend.... Read more

December 7, 2017 B2B B2B Marketing B2C b2c marketing branding business plans corporate messaging Marketing trivia Public relations Sales sales promotion Strategic planning Testimonials

What’s in a Nametag?

Regular readers know I’m all about finding ways to stand out of a crowd. It’s oftentimes a challenge, and explains my hat. Obviously, I’m... Read more

November 21, 2017 B2C b2c marketing branding business plans consumer marketing corporate messaging direct marketing Email marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage Strategic planning Web site marketing

Happy Turkey Month

All my life I’ve looked to Thanksgiving as the season of turkey, cranberries, stuffing and the rest. What started as a single meal in 1621... Read more

November 9, 2017 B2C b2c marketing business plans consumer marketing corporate messaging direct marketing Marketing trivia Public relations Sales sales promotion Strategic planning

Why There’s No Free Lunch

Each of us, when surfing the web, has encountered customer loyalty programs…those insidious efforts to persuade customers to share personal information with total strangers. They... Read more

October 27, 2017 B2C b2c marketing branding budgets business plans consumer marketing corporate messaging Customer relations customer service direct marketing Email marketing product marketing Public relations Sales sales promotion social networking speaking Strategic planning Trade show marketing

Quiche on my face

It was an honest mistake prompted by two people telling me the local French café had closed. I called to confirm and got no answer.... Read more