business plans – Ask Mr. Marketing

Marketing as a Military Operation

Today’s conversation with a Navy SEAL taught me two things: Not all seals like fish; and Smart marketing’s like a military engagement. After all, military... Read more

October 10, 2019 B2B Marketing b2c marketing budgets business plans corporate messaging market research product marketing Sales sales promotion Strategic planning vendor relations

It’s Like Finding Free Money!

Over the years I’ve heard countless folks say: “I’d love to market more, but can’t afford it.” My response: “You can’t afford NOT to market... Read more

October 4, 2019 B2B Marketing business plans corporate messaging Customer relations customer service Marketing trivia Public relations Sales sales promotion Strategic planning vendor relations

Finding The Right Button

To be successful in business, it helps to know not only what you sell, but why you are selling it. Having this knowledge makes it... Read more

September 19, 2019 B2B Marketing b2c marketing business plans consumer marketing customer service market research product marketing Sales sales promotion Signage Strategic planning

Paying for Convenience

My birthday this year revolved around an extended tour of ethnic markets and a homemade Chinese dinner. One store we visited demonstrated an impressive ability... Read more

August 31, 2019 b2c marketing branding business plans consumer marketing Marketing trivia Monthly newsletter product marketing Sales sales promotion Strategic planning

Mother Knows Best

It was 1927, and Dorothy Gerber was fed up! Three times a day, every day, she was mashing peas for her infant daughter Sally to... Read more

August 21, 2019 Audio/Visual branding business plans charitable giving Customer relations Marketing trivia non-profit marketing political marketing Public relations Sales speaking Strategic planning vendor relations

My daughter, the opera singer

Regular readers know my daughter’s graduated from college with a degree in vocal performance. Now that she’s pursuing her operatic career, I naturally stepped in... Read more

June 19, 2019 business plans political marketing Strategic planning

I’m Dropping My Presidential Bid

At this writing, there are 25 major competitors for the presidency. Each claims to have the answers, vision, and infrastructure to lead America through 2024.... Read more

June 1, 2019 b2c marketing branding business plans consumer marketing corporate messaging market research Marketing trivia Monthly newsletter product marketing sales promotion Signage Strategic planning

57 Varieties–And Then A Few

Henry J. Heinz was a failure! Here it was the financial panic of 1875, and at the ripe old age of 31 he had gone... Read more

May 30, 2019 b2c marketing business plans consumer marketing corporate messaging Customer relations customer service product marketing Sales sales promotion Strategic planning

What’s Your Time Worth?

There’s a guy I know whose time apparently isn’t worth much money. Every two weeks he goes grocery shopping, taking roughly six hours to visit... Read more

May 16, 2019 advertising specialties b2c marketing branding business plans consumer marketing corporate messaging direct marketing market research Marketing trivia non-profit marketing product marketing sales promotion Strategic planning Trade show marketing

A Colorful Non-Promotion

At a recent networking event, vendors handed out the usual items: pens, brochures, candy… Assuming someone in the room must have some marketing savvy, I... Read more