business plans – Ask Mr. Marketing

Costs of a marketing plan

A CEO I know seeks to quintuple her revenues by 2025, but has no written plan for doing so. Oh yeah…I want a pony and... Read more

October 22, 2019October 23, 2019 b2c marketing branding business plans charitable giving consumer marketing corporate messaging Customer relations market research Marketing trivia non-profit marketing political marketing product marketing Public relations research Sales sales promotion social networking Strategic planning vendor relations

Staying Abreast of Marketing Trends

Don’t look now, but all eyes are quickly shifting towards this nation’s women. Perhaps it’s all an outgrowth of the #METOO movement. Yet while this... Read more

October 17, 2019October 17, 2019 B2B Marketing b2c marketing business plans consumer marketing corporate messaging non-profit marketing political marketing product marketing Public relations Sales sales promotion Strategic planning

Marketing as a Military Operation

Today’s conversation with a Navy SEAL taught me two things: Not all seals like fish; and Smart marketing’s like a military engagement. After all, military... Read more

October 10, 2019October 10, 2019 B2B Marketing b2c marketing budgets business plans corporate messaging market research product marketing Sales sales promotion Strategic planning vendor relations

It’s Like Finding Free Money!

Over the years I’ve heard countless folks say: “I’d love to market more, but can’t afford it.” My response: “You can’t afford NOT to market... Read more

October 4, 2019October 4, 2019 B2B Marketing business plans corporate messaging Customer relations customer service Marketing trivia Public relations Sales sales promotion Strategic planning vendor relations

Finding The Right Button

To be successful in business, it helps to know not only what you sell, but why you are selling it. Having this knowledge makes it... Read more

September 19, 2019September 19, 2019 B2B Marketing b2c marketing business plans consumer marketing customer service market research product marketing Sales sales promotion Signage Strategic planning

Paying for Convenience

My birthday this year revolved around an extended tour of ethnic markets and a homemade Chinese dinner. One store we visited demonstrated an impressive ability... Read more

August 31, 2019 b2c marketing branding business plans consumer marketing Marketing trivia Monthly newsletter product marketing Sales sales promotion Strategic planning

Mother Knows Best

It was 1927, and Dorothy Gerber was fed up! Three times a day, every day, she was mashing peas for her infant daughter Sally to... Read more

August 21, 2019 Audio/Visual branding business plans charitable giving Customer relations Marketing trivia non-profit marketing political marketing Public relations Sales speaking Strategic planning vendor relations

My daughter, the opera singer

Regular readers know my daughter’s graduated from college with a degree in vocal performance. Now that she’s pursuing her operatic career, I naturally stepped in... Read more

August 7, 2019November 6, 2019 B2B Marketing b2c marketing business plans consumer marketing corporate messaging Customer relations customer service market research Marketing trivia product marketing research sales promotion Strategic planning

In Real Estate They Say…

There’s a guy from Rancho Bernardo’s Westwood neighborhood who moved to be in a more walkable community. He wanted more than just a drugstore and... Read more

July 24, 2019November 6, 2019 B2B Marketing business plans corporate messaging research Strategic planning

Something On The Side

Have you noticed everyone seems to have a side hustle these days? Keeping yourself open to opportunity might lead to some interesting business prospects. Consider... Read more