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Category: business plans

July 27, 2017 budgets business plans corporate messaging Customer relations Marketing trivia Public relations Strategic planning

The Power of Positive Reinforcement

Years ago I ran a Massachusetts company’s in-house marketing agency. Management operated like the benevolent overseer on a Southern plantation. Staffers were treated like slaves... Read more

February 17, 2017 B2B B2B Marketing B2C b2c marketing branding business plans consumer marketing corporate messaging market research Marketing trivia Public relations Sales sales promotion Strategic planning

Delivering Savings Until Closing Time Today

A man walks into the post office… Sounds like the beginning of a bad joke, doesn’t it? But there I was waiting to buy postage... Read more

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