Category: business plans

May 23, 2018 branding business plans corporate messaging job hunting Marketing trivia Public relations Sales sales promotion Strategic planning

A Welcome Note. A Welcome Change.

“Beth, I just wanted to drop you a quick note to let you know how excited I am to have you join our amazing team!... Read more

May 9, 2018 B2B B2B Marketing B2C b2c marketing business plans consumer marketing Customer relations customer service direct marketing market research Telemarketing

Didn’t Do Your Research? SCRAM!

Two consecutive columns on telemarketing? I know…my apologies. But the phone just rang, and Caller ID showed an unknown 858 number. I picked up the... Read more

May 2, 2018 B2B B2B Marketing B2C b2c marketing business plans consumer marketing corporate messaging Customer relations customer service market research Marketing trivia political marketing product marketing Public relations Sales sales promotion Strategic planning technology Telemarketing

You’re Killing Me…Let Me Rest In Peace!

Then there was the call I got at dinnertime. “Congratulations! You’ve won four free dance lessons at Arthur Murray Dance Studio,” the caller enthused. “No... Read more

March 29, 2018 business plans job hunting Strategic planning

It’s An Old Problem

For months I’ve been hearing about shortages of quality employees. This week I saw six articles regarding ageism. Apparently, HR Directors under 40 oftentimes won’t... Read more

February 16, 2018 advertising specialties B2B B2B Marketing B2C b2c marketing branding business plans corporate messaging direct marketing market research product marketing Public relations Sales sales promotion Strategic planning Trade show marketing vendor relations

A Bag Full of Boring

As a child I’d invest lots of energy mapping out the neighborhood each Halloween. Consulting friends, I’d learn which houses would likely have the best... Read more

January 31, 2018 B2B B2B Marketing branding business plans corporate messaging direct marketing Email marketing Monthly newsletter Public relations Sales sales promotion social networking Strategic planning Telemarketing Web site marketing

Persistence pays off

Today I opened an email reading “We met several years ago (I guess marketing isn’t always instant, is it?) and would like to do some marketing.”... Read more

January 11, 2018 B2C b2c marketing branding budgets business plans corporate messaging political marketing Public relations sales promotion Signage Strategic planning

Now Entering The MarketBuilding Tunnel

Typically I avoid politics in this column, but today’s LA Times provides a marketing solution to our country’s infrastructure challenges. “Serious new spending on roads,... Read more

January 3, 2018 B2C b2c marketing branding business plans consumer marketing corporate messaging direct marketing Marketing trivia product marketing sales promotion Signage Strategic planning

8 Weeks of Free Marketing

Since late October I’ve been providing free marketing services to Bob Worner. Bob, as you may know, is a car broker based in Rancho Bernardo,... Read more