business plans – Ask Mr. Marketing

An active, growing prospect list

For twenty years, on the first of each month, I’ve sent out a free newsletter to prospects, contacts, and friends. Not a templated item with... Read more

November 29, 2018 advertising specialties B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Customer relations Marketing trivia non-profit marketing political marketing product marketing Public relations Sales sales promotion Strategic planning Trade show marketing

What’s your name, Cookie?

Never in my years have I met a cookie I didn’t like…until now. It was from a trade show where a golf cart manufacturer was... Read more

November 1, 2018 B2B Marketing b2c marketing branding budgets business plans consumer marketing corporate messaging market research product marketing Public relations Sales sales promotion Signage social networking Strategic planning Trade show marketing Web site marketing

What should be in your business plan?

Many times I’ve encountered entrepreneurs who are unsure of what goes into a well-documented business plan to persuade an investor to pay attention. As a... Read more

October 18, 2018 B2B Marketing branding business plans corporate messaging Customer relations Licensing market research Marketing trivia political marketing product marketing Public relations Sales sales promotion social networking Strategic planning technology Web site marketing

I got mugged by Monsanto

Several years ago I heard a story about Exxon and Mobil merging. Supposedly, some smart guy jumped online, found the URL exxonmobil.com was available, and... Read more

October 10, 2018 b2c marketing business plans consumer marketing corporate messaging direct marketing market research Marketing trivia product marketing Public relations Sales sales promotion Signage Strategic planning

Trying to outsmart the marketplace

My bride and I recently listed our home for sale. Being empty-nesters, downsizing made sense. Plus there was the soaring housing market tempting us to... Read more

September 20, 2018 business plans corporate messaging political marketing Sales Strategic planning

That jogger’s looking FABULOUS!

Every day for four years I’ve watched a woman run past my house. Rain or shine she’s out there, dutifully following her regimen. Since I... Read more

September 13, 2018 b2c marketing branding business plans consumer marketing corporate messaging Customer relations market research Marketing trivia political marketing Public relations Strategic planning

My personal straw poll

A recent article reported cruise lines are cutting back on their use of single-use plastics to lower their trash output. They know 500 million plastic straws... Read more

June 27, 2018 branding business plans corporate messaging Marketing trivia Public relations Strategic planning

This Isn’t A Marketing Column

Tomorrow’s my 60th birthday. It’s waiting for me like a cougar, striking when the time is right. It’s unavoidable. Given the chance, I’d have ignored... Read more