Don’t You Want My Money?
Some years back I wandered into a New York grocery at 11pm to buy some milk. There I stood, anxious to go home, and without... Read more
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Some years back I wandered into a New York grocery at 11pm to buy some milk. There I stood, anxious to go home, and without... Read more
These days it seems most businesses have some kind of loyalty program in place. From craft shops to hotels, they’re supposed to reinforce the brand... Read more
Sam Gale had a problem. The stunning success of Washburn Crosby Company’s latest Gold Medal Flour promotion had buried the advertising manager’s staff under an... Read more
This is understandable. We all work hard and want to enjoy the fruits of our labor. Yet Thanksgiving is a reminder that we’re giving thanks... Read more
A great deal has been made about whether to say “Merry Christmas” or “Happy Holidays.” It’s become a political debate, whipped by agendas that probably... Read more
A CEO I know seeks to quintuple her revenues by 2025, but has no written plan for doing so. Oh yeah…I want a pony and... Read more
My dad and I went out for a beer. The table display showed four glasses and a full plate of beautiful wings as the special.... Read more
Levi Strauss & Co. has produced over one billion pairs of sturdy blue jeans since 1850, when its Bavarian founder fashioned the first par from... Read more
My late dog Buddy has popped up in this column periodically. As my marketing agency’s mascot, he helped put smiles onto clients’ faces. He reviewed... Read more
Don’t look now, but all eyes are quickly shifting towards this nation’s women. Perhaps it’s all an outgrowth of the #METOO movement. Yet while this... Read more