Author: mrmarketing

February 13, 2019 B2B Marketing b2c marketing consumer marketing corporate messaging direct marketing Email marketing linguistics Marketing trivia non-profit marketing Online marketing political marketing Print product marketing Public relations Sales sales promotion Signage Trade show marketing Web site marketing

Why Bother Proofreading Your Work?

A few years back, a car dealership published a Yellow Pages coupon for $100 off the purchase of a new car. Their obvious intention was... Read more

February 7, 2019 b2c marketing consumer marketing Customer relations customer service product marketing Public relations Sales sales promotion Uncategorized

No Fast In Fast Food

My bride and I were rushing to finish multiple errands before heading to our daughter’s opera recital in Fullerton. We dropped into an upscale fast... Read more

February 1, 2019 b2c marketing branding consumer marketing corporate messaging product marketing Sales sales promotion Signage

Framing Your Message Properly

I recently found myself at the Shoppes at Carlsbad staring at a beautiful, partially-clad young woman. She was in a 3-foot-wide photograph behind a huge... Read more

January 30, 2019 advertising specialties b2c marketing consumer marketing Marketing trivia Monthly newsletter product marketing Sales

Hallmark Of Success

The Wall Street Journal once accused him of having a “near-obsession with promotion.” And for the man whose fortune began in a burned-out warehouse, this... Read more

January 25, 2019 advertising specialties branding corporate messaging Customer relations customer service market research Online marketing Public relations social networking technology Web site marketing

When customers say bad things

In 1968, I started collecting political memorabilia. With my daughter’s college loans now due, it’s time to cash in the collection. This need led to... Read more

January 24, 2019 business plans corporate messaging Marketing trivia political marketing Signage

Building The Wall With Marketing

DISCLAIMER: Regular readers of this column know I look at everything in the world through a marketing filter in search of lost opportunity. Recognizing how... Read more

January 18, 2019 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Online marketing political marketing product marketing Public relations Sales Strategic planning Web site marketing

Wearing a different hat

This year’s New Year’s Eve found me at a Carmel Mountain party. The 41-degree night and the possibility of rain persuaded me to replace my... Read more

January 14, 2019 B2B Marketing b2c marketing business plans corporate messaging market research non-profit marketing Online marketing political marketing product marketing Sales sales promotion social networking Strategic planning

Nobody’s Paying Attention To Details

A radio commercial ran December 27th for a car dealership hustling year end business. Everything was fine until the announcement that the sale ends November... Read more

January 7, 2019 b2c marketing business plans consumer marketing customer service market research Online marketing Sales Strategic planning technology Web site marketing

Analytics help the bottom line

Seemingly every week there’s a story about someone’s massive database being hacked. The thieves are all after personal data and credit card information they can... Read more

December 31, 2018 Marketing trivia Monthly newsletter Testimonials

What’s In A Name?

It’s hard to imagine successful marketing today without celebrity product endorsements. Yet only 140 years ago they were almost unheard of. It was 1878, and... Read more