mrmarketing – Ask Mr. Marketing

Gotta Order 6,000 Twinkies, Charlie!

If you’re buying oats, you’ll probably want them new and clean. Sure they’ll be cheaper once they’ve been run through a horse, but yuck, right?... Read more

January 4, 2020January 8, 2020 b2c marketing branding consumer marketing Customer relations market research Marketing trivia product marketing research Sales sales promotion

The Great Chocolate Cake Debacle

Usually I’m pretty good about keeping up on marketing stories, but sometimes one slips by. Thus I was intrigued by today’s conversation with the appliance... Read more

January 2, 2020January 2, 2020 B2B Marketing b2c marketing branding business plans consumer marketing corporate messaging Customer relations product marketing Public relations research Sales sales promotion social networking Strategic planning vendor relations Web site marketing

There Is No Magic Drawer

It’s the new year, and your cash register has reset to zero. Whether or not you see positive things on the economic or political horizon,... Read more

December 27, 2019January 2, 2020 b2c marketing consumer marketing Marketing trivia product marketing

One Sharp Fellow!

An old Russian proverb claims that “It is easier to bear a child once a year than to shave every day.” Men who are accustomed... Read more

December 24, 2019December 24, 2019 B2B Marketing b2c marketing branding corporate messaging Customer relations political marketing Public relations Sales Strategic planning vendor relations

Whatever Happened To Trust?

Call me old-fashioned, but I miss when people trusted each other. As a recovering New Yorker I have a track record of cynicism. 30 years... Read more

December 19, 2019December 19, 2019 B2B Marketing b2c marketing corporate messaging linguistics Marketing trivia political marketing Public relations

The “UHHH” Factor

My April 8 column continues to draw response. Go know! At the time I wrote about people whose every third word was “Like”. I mentioned... Read more

December 11, 2019December 12, 2019 b2c marketing consumer marketing Customer relations customer service product marketing Public relations Sales Strategic planning

Don’t You Want My Money?

Some years back I wandered into a New York grocery at 11pm to buy some milk. There I stood, anxious to go home, and without... Read more

December 7, 2019December 7, 2019 b2c marketing consumer marketing corporate messaging Customer relations customer service product marketing Public relations Sales sales promotion Strategic planning

No Pedicures, thanks. I’m walking!

These days it seems most businesses have some kind of loyalty program in place. From craft shops to hotels, they’re supposed to reinforce the brand... Read more

November 27, 2019November 27, 2019 b2c marketing branding consumer marketing corporate messaging Customer relations Marketing trivia product marketing Public relations Sales sales promotion Strategic planning

First Lady Of Food

Sam Gale had a problem. The stunning success of Washburn Crosby Company’s latest Gold Medal Flour promotion had buried the advertising manager’s staff under an... Read more

November 26, 2019November 26, 2019 charitable giving non-profit marketing

Some Holiday Self-Reflection

This is understandable. We all work hard and want to enjoy the fruits of our labor. Yet Thanksgiving is a reminder that we’re giving thanks... Read more