Rey Skywalker On Line One!

First I was (repeatedly) named grocer of the year in San Diego County, even though I’ve never sold so much as a bag of pretzels. The honor (desk award, wall plaque, press release, bragging rights) could be claimed for $229.98.

Then I was shortlisted by Industry Era magazine as one of 2019’s 10 Best Entrepreneurs. For just $1,200 I’d receive a one-page profile, two ads…and bragging rights.

I sensed a pattern.

But skepticism over the contents of my IN box rose to a new level when I heard from Daisy, whose email proclaimed: “I am a regular reader of and it has helped me a lot. Right now I am interested in contributing towards your website.”

The “ask” was for me to post her writing and, in exchange, my website would be promoted on her Twitter page.

My spider-sense went haywire. First there was the email address; Daisy Ridley, for those who haven’t been paying attention to Hollywood news, is the lead actor in the three most recent Star Wars movies. The chances she’d be writing to me are somewhat slim, and three minutes of research confirmed the domain is owned by a Bangladeshi firm and hosted in Montenegro.

Then there was the request itself. Some years back I founded MiniGolf For Good, a paused start-up that helped non-profits use minigolf for fundraising. However, I maintain the domain, hoping to one day resurrect the project.

Meaning there’s no website to be reading.

Like offers of instant riches from bogus Nigerian princes, these three offers all sounded like the crackle of confederate money.

Obviously, I’m not the only one getting such “opportunities,” so a nickel’s worth of unasked-for-advice is in order.

If you’re serious about marketing your business, don’t waste your time or resources on sham offers such as these. Investing in lottery tickets probably won’t work either.

Regardless of what you sell, you must devote the time and effort to ensure you’re investing in communications vehicles speaking to the right audience. If the media’s legitimate, your competition is probably using it too.

Admittedly, it’s very exciting to be recognized as a leader or offered an exclusive deal. But, like Mom always told me, if it sounds too good to be true, it probably is.

With that said, I wish you a week of profitable marketing.

Win the marketing lottery at