Now that she’s pursuing her operatic career, I naturally stepped in with some fatherly advice on marketing herself.
Besides the typical thoughts of a marketing plan, website and business card, I recommended she find a political candidate she was passionate about. The concept: allow herself to be recruited to sing and help them raise money.
My reasoning: 2020 presents one of the biggest elections ever, and powerful people will be attached to campaign fundraisers. Furthermore, one never knows who might be in the audience to potentially hire her or open other doors.
She demurred, observing that the political scene today is SO fraught that, regardless of whom she supported, she’d almost certainly upset someone on the other side. This, in turn, would actually minimize her long-term opportunities.
I couldn’t argue with her. Customers have long memories, and this was yet another reminder that we live in divisive times.
Nor should I be shocked by her claims. After all, for years I’ve been urged to blend this column with my degree in Political Science and write political material. I, too, have resisted, lest I offend those who disagree with my politics.
So even though I shuddered as my progeny rejected my brilliant advice, her logic was inescapable.
With each passing day, Internet resources and social media make it increasingly simple to determine whom you support and donate to.
Public discord makes inevitable decisions to not work with one of “them.”
Meaning if you’re willing to limit your business opportunities to collaborating only with members of your own “tribe,” you won’t care if “the other side” disregards your talents and offerings.
But anyone interested in growing their business must remain politically neutral in business dealings.
The business owner or talent capable of remaining above the fray will be the real winner. By keeping her politics to herself, my daughter remains accessible to all sides.
Democrats, Republicans, and Independents alike will feel comfortable hiring her, and the decision to work with anyone will be hers.
Still, in the spirit of political compromise, perhaps I can persuade my daughter to raise money to fight Alzheimer’s. I’m guessing there aren’t many people on the other side of that issue.
With that said, I wish you a week of profitable marketing.
Listen to great opera at http://bit.ly/emilyweinbergsings.