Historically, fountain pens were given as gifts. Many kids use this column’s title to announce completion of their feat.
As today’s the 13th birthday for this column, I, too, am celebrating.
There’ll be no standing on a mountain sacrificing sheep, though reference to a still, small voice deep inside me may be in order.
Of course, that voice usually belongs to my bride…my muse…spotting opportunities and guiding me to be my best self.
So permit me to tip my hat in thanks with the closest I’ll ever come to being a Biblical scholar:
“And it was decreed by Steven of Pomerado that Robert of Rancho Bernardo would write a weekly marketing advice column. And it was done. And it was good.”
Thirteen years is a long time to do anything, let alone meet a weekly deadline. Yet I continue learning something new talking each week with readers, and it apparently remains a symbiotic relationship.
It’s the same approach I recommend to clients: work hard, build friendships, and fulfill each other’s needs.
Regular readers have heard me say that people do business with those they know, like and trust. By taking the time and effort to build long-term relationships, you exponentially increase chances someone will hire you and/or refer you to others.
Meaning whether you’re selling products or services, the keys to growing your business are:
- Meeting lots of people;
- Persuading them you’re the greatest thing since sliced bread;
- Offering the right items at a fair price;
- Delivering more than you promise;
- Staying in regular contact over time.
You can follow this model with your own business using networking events, conferences, and volunteer opportunities to expand chances for growth.
One could even argue the value of always carrying your business card for stray connections made at social events.
Naturally, once prospects are convinced you’re the one best-suited to addressing their needs, plug these people into your drip campaign to maintain an ongoing presence.
At the least, you’ll have more friends and business contacts. And one day, if you do it properly, you may successfully grow your business to Biblical proportions.
With that said, I wish you a week of profitable marketing.
Build your sales efforts with religious fervor at www.askmrmarketing.com.