Since April, I, too, believed I could make a difference. I asked my mother, who said she might vote for me. But when she threw her support to Pete Buttigieg, I realized my time was up.
So I’ve decided it’s time for me to beat the rush and bail out of the campaign.
Politics is a sales process, where candidates use the same communications tools as companies making cars and soap. Like any marketplace with significant competition, a shakeout is coming.
Some contenders will fold up their tents due to lack of customer interest or an inability to sell the product; other organizations will inevitably merge.
Regardless of what you’re selling, you, too, have competition. As part of your ongoing business planning strategy, you must regularly, honestly, and realistically assess the pros and cons of your own organization.
Known as your SWOC analysis (Strengths, Weaknesses, Opportunities, Challenges), this aspect of your business planning is key to determining what you’re selling, why you’re selling it, and to whom you’re speaking. It also provides critical opportunities to review the opposition and determine whether you’re positioned properly to make a realistic run at the marketplace.
And if you find yourself lacking, reassess the what, why, when, where, and how, as well as your pricing structure, personnel, and other key factors.
I’ve always advocated writing an annual business plan during your fourth quarter to help guide your coming year. Such plans can be key to generating marketing ideas, addressing operations issues, and improving long-term profitability.
But writing the plan in November and not looking at it again is a waste of time and incredibly foolish. Your plan should be reviewed regularly and updated throughout the year.
Such updates led me to initiate my presidential campaign. SWOC analysis convinced me to focus elsewhere. Tequila soothed the pain of reality.
These lessons persuaded me to try and sell my world vision at a more local level. Do they still vote for dog catcher?
Or perhaps I’ll just stick to what I do best; market planning, strategic implementation, and tactical application.
Now…if I could just figure out who to vote for…
With that said, I wish you a week of profitable marketing.
Make America better at www.askmrmarketing.com.