Henry J. Heinz was a failure! Here it was the financial panic of 1875, and at the ripe old age of 31 he had gone bankrupt. His company that packaged horseradish, sauerkraut, and vinegar had netted him one year of grief…and a black book filled with debts.
But recognizing why he’d gotten himself into a pickle, Henry started another firm. Sensing opportunities in the otherwise drab American diet, he sold spices and condiments with a real relish. This time he made a commitment to promoting his wares, and he soon had a startling success on his hands.
Turning to promotion in a big way in 1893, Heinz opened the largest food exhibit at the World Columbian Exposition. In turn, he started the 20th Century with his company marketing over 200 products.
Henry became known in certain circles as “The Pickle King.” Showing himself as a man for times still to come, he erected a 40-foot gherkin in the heart of New York City…a sign that remained in place until 1944.
Both in his promotions and in the quality of his product, Henry showed his determination to provide the best that money could buy, and to tell the world about it in a big way. This commitment is what has made “57 Varieties” a household phrase and proven that success, like Heinz’s gherkin pickles, is sweet.