With business cards being an inexpensive way of ensuring customers can properly find you, it struck me as an odd decision.
Shift to 2019. For years my family’s land line’s been a security blanket. Should disaster strike, we always knew we’d get a dial tone to call for support.
That was before determining that 80% of our phone traffic was trash, leading directly to our cutting the cord.
Working from a home-based office, this decision to permanently shift from land line to cell phone impacted my consulting activity.
Momentarily I hesitated tossing 1,000 unused cards, before remembering that AT&T forwards calls for just two months.
Of course social media and email made getting the word out to current contacts easy. But writing in a cell number on my old cards isn’t the type of image I wished to project to new prospects.
Plus there are my unfinished efforts to rebrand myself, with months already invested debating a new website, logo, and domain name.
The obvious question: How does that fit into the equation? And the obvious answer: Print two business cards.
My short-term card provides my old email address and new phone number.
And, once I’ve made some hard creative branding decisions, I’ll print up another new card to reflect my fresh creative image.
True, I’m spending more than I’d like…but at least folks will always know how to find me.
With 69% of entrepreneurs working from home and the average person moving 12 times in a lifetime, this issue potentially addresses lots of business people.
And that doesn’t count address and phone changes to traditional offices and retailers.
Regardless of what you sell, it’s important that you make it easy for customers to do business with you. They can’t be counted on to track you down, and if you’re not where someone expects you to be, they’ll quickly figure you’re out of business and move on to the next guy.
Meaning that using that old business card could actually cost you money.
So be smart, and reflect changes in your contact information quickly. I promise you’ll be happy that you did.
With that said, I wish you a week of profitable marketing.
See what’s missing in your marketing at www.askmrmarketing.com.