So…where’d ya go?

Since 2006 Mark has maintained the spa in my backyard. Every two weeks he’s taken care of whatever needs to be done. He’s a nice guy, does good work, and charges me a fair price.

So when he told me the motor was shot I immediately authorized the job. It was costly, and we agreed to do it in two phases to make my cashflow work better.

Phase I was done immediately, and we scheduled a date to finish the project. Calling to confirm, I discovered his phone was disconnected.

It took three days of online research, phone calls, emails, and smoke signals to find Mark. The work is now completed.

WHEW!

Then a new client needed a fast turnaround on an assignment, and Susie, my preferred designer, couldn’t be reached. Her phone and email kept bouncing back, forcing me to hire someone else.

Susie and I finally connected on Facebook after the project was completed.

These days you can tell the immediate world your every thought by pushing a button. Moving notices only require printing, postage and handling if you want them to. So why wouldn’t any business owner immediately tell customers about changes in contact information?

Most customers develop relationships with providers of particular products or services and prefer not to change unless forced to. An inability to find a provider is inconvenient, and always comes at the worst possible time.

Meaning when customers can’t find you they’ll look elsewhere. That’s how Susie lost a project, and Mark almost lost my account.

Today I cut the cord with Ma Bell, and immediately alerted my client base of my new contact information. I had a forwarding number provided from my old phone number, and my website and social media profiles were quickly updated.

Had I failed to share this critical information, I probably would have lost an assignment or two without realizing it.

Considering that I’m a marketing communications consultant, it would be foolish for me to not communicate how to easily find me.

True, my work is top-notch and my reputation for results unimpeachable. But if I don’t make it easy for clients to find me and work with me, they’ll go elsewhere.

Translation: If you’re moving, physically or virtually, tell your customers immediately.

With that said, I wish you a week of profitable marketing.

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Make more people aware of your company at www.marketbuilding.com.

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