A woman named Dingleberry

My friend Paul and I were at the old Rancho Bernardo Hooters and our server’s name was Dingleberry.

Actually that was her stage name. The house rule was that any employee showing up late for work had to wear one of several humiliating name tags. Guess who’d gotten to work late?

Yet many customers asked about her name, and she sold a lot of beer that night. I guess you can’t argue with success.

Then my bride and I found ourselves at Ballast Point where the server’s name tag said “Bacon”. I determined that this was his real last name and he announced “Since I’ve started wearing this name badge, we’ve been selling lots more side orders of bacon.”

Coincidence, or subliminal advertising? You decide.

Next came my meeting with a guy whose business card announced his title as “Chief Executive Officer in charge of Diddly Squat.” And my printer’s card proclaims her as “Chief Executive Bitch.”

Then I remembered my old client Suzannah Smith, who’s title was “NDSW.” Exploring further, I learned of her co-worker Richard Smith and her title’s meaning that she’s “Not Dick Smith’s Wife.”

Rounding this out was the State Farm agent who bills himself as “Buggie.”

It suggests a pattern of names and titles being a little different to help the individual stand out of the crush of people we all meet daily.

Because the fact is you won’t remember many guys named Robert, but you’ll never forget meeting someone named Madonna, Cher, or Dingleberry.

Which explains why I wanted to name my daughter Exit…but I digress.

Effective marketing means you MUST be noticed without spending huge sums to accomplish it. Having a name or job title that’s instantly recognizable increases your chances of sticking in the mind of the customer.

All of which boils down to this: Being like everyone else will never get you noticed in the crowd, but being outlandish may not instill confidence in your audience.

Yet being just a little bit outrageous will draw attention, begin professional discussions, and help you improve the bottom line.

Think about it the next time you’re re-examining your marketing plan or job title. Using the opportunity to reflect your own personality could go a long way towards success.

With that said, I wish you a week of profitable marketing.

—–
Make the most of your marketing at www.askmrmarketing.com.

 

2 Replies to “A woman named Dingleberry

    1. Yes Keith. I (really) wanted to name my daughter EXIT so she would always see her name in lights. Ironically, 23 years later she aspires to a life on the stage as an opera singer. As I told her recently, if we’d followed my plan her career would have been guaranteed. Couldn’t you just see a director, debating between my daughter and another mezzo soprano. He’s walking out of the auditorium saying “Should I hire Suzie…or Exit? Suzie…or Exit?”

      Suddenly he looks up as he’s about to leave the room and sees in big red lights the name EXIT and he says “IT’S A SIGN!”

      The rest would take care of itself. Makes sense, no?

Comments are closed.