Plus there was the soaring housing market tempting us to cash out our 3 bedroom house.
The final straw was the three unrelated financial professionals who, between June and August, advised me that the market was peaking. Figuring I’d know JUST when the time was right, I dawdled on making certain decisions.
This wasn’t my best move. Today, despite being the least expensive house in Westwood, my twinhome (MLS#180053219) remains available.
This tells me I’m not the smartest guy in town. Simultaneously, the situation has potential to teach us all a larger business lesson.
Over the past 30 years I’ve met many unsuccessful business executives. The one trait they share has been a delusional belief they can do everything well. “I know how to make hats,” they’ll tell me “So of COURSE I know how to handle finances, personnel, marketing and every other type of issue my business can throw at me.”
They call it talent. I call it arrogance. Or stupidity…your call.
My current experience reminds me that doing one thing well doesn’t mean you can do everything well. I may be able to market circles around most people, but I obviously can’t properly read the tea leaves in the housing market.
I also can’t balance my checkbook, take good pictures, or write a lick of computer code. Brain surgery’s out of the question. Ditto, electrical wiring.
You probably know your business better than any outsider ever will. Yet 30 years of observation have taught me that the most successful business professionals surround themselves with REALLY smart people.
Meaning regardless of what you’re selling, you’ll benefit by focusing on what you do best (product innovation, business strategy, sales, etc.). Leave the numbers to the accountants, engineering to the engineers, and the marketing to the marketers.
And with my house in the hands of professional realtors, I’m finally comfortable it will be sold soon.
Of course, if I’d been REALLY smart, I’d have listened earlier to the people who understood the marketplace far better than I did.
But as Dad always says: “It costs you to learn.” I’m now paying the price for my foolishness.
With that said, I wish you a week of profitable marketing.
Get good marketing advice in a timely manner at www.marketbuilding.com.