I also see the questionable characters, like the two clowns who just stopped by my house. Wearing bright orange vests and white hats, one looked me in the eye as he walked up my driveway.
“May I help you?” I called out the open window. “I just need to read your meter.” As he walked back I asked who they were “We’re competing with SDGE, and are gathering information for our sales team.”
Living in San Diego, I’m regularly approached by solar companies touting lower costs, increased property values, and other “advantages”. Over the years I’ve heard every imaginable pitch.
And being from New York, I’m comfortable with people who aggressively get in my face.
My stopping them was the perfect opportunity to explain their mission and objectives. Instead, uninvited, they violated my personal space, taking information to which they had no right, and without so much as a “By your leave.”
There’s a wealth of information about each of us floating around today. Every FaceBook post, credit card charge, and public record (births, divorces, home ownership, etc.) is available to anyone with a mouse and a credit card. Legislation is being actively debated to see who owns the information about you (SPOILER ALERT: you don’t).
But there’s still information not easily acquired, as I just witnessed.
You may encounter similar situations in your own business. Despite every conceivable facet of your customers’ lives seemingly available for purchase, there are still some items you won’t easily access.
Rather than annoying customers by showing you have information which you have no business possessing, try sharpening your sales pitch or finding another angle.
I already told these guys not to bother trying to sell me anything. Even if I had been interested, their brazen approach so turned me off that I’d never buy from them.
Furthermore, Weinberg’s crystal ball predicts the day’s coming when companies will be held liable for possessing and misusing customer information without permission.
And if, by some minor miracle, I’m correct, do you really want to be on the wrong side of that AND have upset your customer base?
With that said, I wish you a week of profitable marketing.
Improve your own marketing at www.marketbuilding.com