This Isn’t A Marketing Column

Tomorrow’s my 60th birthday. It’s waiting for me like a cougar, striking when the time is right. It’s unavoidable.

Given the chance, I’d have ignored the whole mess, celebrating over a quiet dinner with my bride. But she and my daughter prevailed upon me to acknowledge it this year with a few close friends.

The entire discussion presented me with a dilemma. Like Jack Benny, I could eternally proclaim I’m 39. Or I could just celebrate the anniversary of my 30th birthday.

But as a Rotarian, I ask “Is it the truth?”, sigh, and know those solutions won’t work. I’m 60 and must deal with that milestone.

As Robin Williams said: “Reality…what a concept.”

Sadly, my truth includes the recent loss of three friends. Another friend is quite ill, and I’m keeping a careful eye on three others.

The phrase “Dropping like flies” jumps to my mind.

So I’m appreciating the fact that I’m still here, still creative, and still making trouble. My plan is to continue this way for decades.

Landmark events like funerals, weddings, and births always force me to take stock and adjust course. They’ve been the impetus for moving, changing jobs, and reconnecting with long-lost friends.

But inside I’m still 25 (though my back has other ideas), so why make a fuss about another day on the calendar?

Still…60. DAMN!

Like my business’ annual marketing plan, I see this as the moment to find doors I want to open and people I wish to meet. It’s forcing me to be completely honest about my goals and how I want to get there.

In fact, acknowledging this reality provides me a wonderful chance to review strategies for my life, family, and career. I’m replacing efforts that bore me with new challenges and implementing long-considered actions with an eye towards a more interesting tomorrow.

Reviewing my track record to date, I see a wealth of experience and talent aching for the right opportunities. It’s time to recognize what I deserve, rather than sometimes settling for good enough.

Surrounded by family, friends, supporters, and fans, I’m determined to make this a launching point for years of hard-charging creativity, strategic planning, and marketing solutions bridging traditional and digital media.

Screw feeling downtrodden…I’ve got work to do!

With that said, I wish you a week of profitable marketing.

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Access decades of marketing expertise at www.marketbuilding.com.