A Welcome Note. A Welcome Change.

“Beth, I just wanted to drop you a quick note to let you know how excited I am to have you join our amazing team! Cheers, Molly.”

Those words arrived in a note to a friend who’s changing jobs.

Immensely talented, organized and loyal, Beth envisioned herself spending 10 years at a job she started in 2016. Yet three months in Beth’s supervisor was replaced by someone significantly younger.

Beth was incredibly disappointed that her new boss, 20 years her junior, couldn’t see past her age and gender. Feeling increasingly marginalized, she quickly explored several fresh opportunities.

Her new employer will obviously appreciate her as a multi-talented asset.

Did you know:

  • 25% of your workers will probably be gone in a year.
  • Including hiring, onboarding, training, ramp time to peak productivity, the loss of engagement from others due to high turnover, higher business error rates, and general culture impacts, losing an employee costs up to twice the employee’s annual salary.

That’s why Paul Wolfe, SVP/Human Resources at Indeed, suggests compensating employees fairly and giving them opportunities to develop and advance. Here are some strategies to get your employees invested in your organization:

  • Offer competitive salaries and benefits
  • Develop programs focused on skill-building
  • Recognize achievement
  • Cultivate a supportive corporate culture

Why is this in a marketing column? Because employees vested in your business are the best marketing tool you’ve got. Customers will hear them smile and sense their enthusiasm in whatever you sell.

Furthermore, finding and keeping good people is increasingly key to any organization’s success. Making someone feel like working with you is the right decision is critical to maximizing morale, revenues, and profits.

Little things, like having business cards waiting for them that first day, help a new staffer feel they belong. That intangible warm fuzzy feeling, combined with the excitement inherent in any honeymoon period, can quickly lay the groundwork for long and fruitful relationships.

Every day someone works with you they become a more valuable asset. If you’re concerned about getting and keeping good people (as we all should be), marketing your business to the staff is a vital first step.

As for Beth, her old boss doesn’t know it yet, but he just chased a chunk of gold out the door.

With that said, I wish you a week of profitable marketing.

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Get loads of free marketing advice at www.marketbuilding.com.