You’re Killing Me…Let Me Rest In Peace!

Then there was the call I got at dinnertime. “Congratulations! You’ve won four free dance lessons at Arthur Murray Dance Studio,” the caller enthused.

“No thanks; I only have one leg,” I replied.

Rattled, the telemarketer hung up.

Apparently I’m not alone in my contempt for telemarketers. Polls show this profession ranking in public opinion with root canals, colonoscopies, and cockroaches.

And are those 6am phone calls confirming my trade magazine subscription really necessary?

By law, telemarketers must call between 8am-9pm local time (10-6 on weekends), and only if there’s a pre-existing business relationship with you. Politicians and non-profits are exempted.

However, in California politicians must ask permission before making their pitch. To get around this, many hire out-of-state callers who don’t need such approval.

It’s a loophole allowing California politicos to evade the law, and anyone playing this game loses my vote.

Like 230 million other people, I’m on the FTC’s DO NOT CALL list. Ignoring the rules, robocalls invite me to be taken off individual prospect lists. Naturally, asking to be removed tags me as a live prospect.

UGH!

You may be considering telemarketing to renew business or set up sales calls. Before proceeding recognize your customers won’t appreciate being bothered at mealtime or after hours. Ignoring such conventions is probably a pretty good way to lose that business.

To fight back, I’ve seen people hand telemarketer calls to 3-year old children, blow air horns into the receiver, or outright lie like I did.

And, despite their asking after my health, these minimum wage callers have no real interest in knowing me. Their job is to read from a script until I hang up on them.

Furthermore, hiring outside telemarketers almost certainly reflects poorly on the company they’re representing. After all, someone within your company makes me feel you care, but some guy in India makes me feel you took the easy route.

True, it’s not a logical response, but whoever said your customers were logical.

Bottom line: customers crave personalized attention from those they’re buying from.

Whether you’re a politician, non-profit, or business, annoying people is almost certain to hurt your future results. Because whether the caller is live or robotic, telemarketers are perceived as the enemy.

With that said, I wish you a week of profitable marketing.

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