In addition to this column’s presence in print and online, each week I post it to LinkedIn, Facebook, Twitter and Google+.
Yet despite a combined following of almost 7,000, most of my social media posts get less than 50 views.
Interestingly, over the past 12 years I’ve seen certain headlines do attract significantly larger audiences. Subjects discussing sex or puppies have been big draws, as was the column about my bride saving my life.
But the rest … not so much.
During the past quarter I’ve observed readership spikes for two posts. Tellingly, they’re both about improving the world around me.
A simple “There’s nothing like starting your day by giving back to the community” prompted a response 30 times larger than I’d normally expect.
A coming attraction for my presentation showing a Rotary club how to market itself was almost as impressive.
Neither geography, job title nor industry discipline influenced who was reading these stories.
Which tells me people at all levels are interested in finding ways to help those most in need, a
nd that altruism isn’t dead.
This also spells opportunity for business owners willing to take advantage by:
• Giving back — Whether through Rotary, Kiwanis, church or another non-profit, volunteer in the community and give of your time and treasure. Who knows? You might meet your next big client while working at the food bank.
• Tying in — Contributing part of every sale to a favorite cause will catch the attention of like-minded individuals and could act as a tie-breaker when they need whatever you sell.
• Getting out there — Both social media posts were about my speaking in public. In the audience’s eyes you’re an expert, so don’t be shy.
• Promoting yourself — If you’re helping the community, talk about it. You’ll encourage others to do the same and draw similar folks to your side.
Most volunteers do their thing, fitting it into their schedule where they can and not talking about it much.
Yet as my experience over the past few weeks clearly indicates, expanding your social media network and talking about how you’re helping the next guy will further widen your circle.
And while volunteering should be drive by altruism, talking about that volunteerism should increase your chances of bigger sales and better professional opportunities.
With that said, I wish you a week of profitable marketing.
Find better ways to market your business at www.marketbuilding.com.