“Serious new spending on roads, bridges and airports, as Trump has suggested, would run into objections from conservatives. But a package that relies on tax breaks for developers or complex financing schemes would open the GOP to attacks by Democrats.”
The question; how to afford $1 trillion for new construction after passing $1.5 trillion in tax cuts?
The answer lies in Temple Adat Shalom’s social hall. There, metal plates reflect names of congregants sponsoring individual chairs.
Given the Trump Administration’s transactional nature, it’s not far-fetched to expect sponsorships of bridges, tunnels, and highways.
As we already sell naming rights on sports arenas and maintenance on stretches of highway, this seems like the next logical step.
Assume Acme Furniture wants to sell more merchandise and agrees to build the Acme Bridge. Both entrances have signage with the Acme logo. The company has a big ribbon cutting, and politicians and community leaders sing their praises for paying for everything and never charging a toll.
Sounds great, right? Shortly afterwards, the signs change to “Acme…your bridge to savings,” and announce a sale on sofas.
Because this is an advertising expense, the IRS permits Acme a tax deduction for all costs associated with the bridge construction.
Admittedly, one could argue the community got a free bridge, Acme got high visibility, and everyone won.
But you, the taxpayer, are paying for the bridge while subsidizing Acme’s new advertising. Plus substantial neon’s been added to an already overlit countryside.
Government cutbacks are forcing our society to increasingly rely on corporate sponsorships of school buses and text books. We’re incapable or unwilling to provide for the common welfare as we all seek that almighty dollar.
All suggesting corporate sponsorships of bridges and tunnels. If government can’t do it, perhaps we’ll inevitably turn to the private sector for expertise, money, and efficiency.
Yet, as my bride says, merely because you can do something doesn’t mean you should.
Recognize now if we go down this sponsored road it’s a very slippery slope. Don’t be surprised to one day find your social security check printed on a promotional buck slip from Wells Fargo.
With that said, I wish you a week of profitable marketing.
Build a bridge to better sales at www.marketbuilding.com.