Anyone following the news sees increasing divisions in this country.
Religion, race, politics, and similar issues separate neighbors and families. It frequently gets ugly.
So can you expand your business within your community without offending sales prospects who are “outsiders”?
Take religion for example. Some say America’s a Christian nation, while others point to the First Amendment’s prohibition of establishing a religion. It’s a difficult debate to win.
In my circles are many people of every faith who regularly attend religious services. Probably 80% tell me it’s for networking.
Their motive’s legitimate. If we assume people do business with those they know, like and trust, the relationships forged in those pews can be incredibly lucrative.
But what of the 20% with true faith who want to share their beliefs with everyone?
I suppose it’s fine if you share philosophies with your client. But what if your beliefs are radically different?
The smart money would suggest keeping your mouth shut.
Please don’t misunderstand: I’d never dissuade you from sharing your feelings about something you feel strongly about. Just recognize at the outset that you risk offending those who don’t think the same way.
Consider a waiting room I recently visited. There sat a basket adorned with a sign saying “Free Bibles.” Offensive…or helpful? Your call.
Are people saying “Have a blessed day” on their answering machine proselytizing or compassionate?
Then there’s the debate over “Merry Christmas” vs. “Happy Holidays.” I’m not offended either way, but will object to anyone’s insistence that only their way is correct.
Pew Research reports 11% of American adults don’t believe in or aren’t sure about God’s existence. In my business you can’t afford to offend 11% of potential clientele.
Therefore, I choose to keep my personal opinions about delicate issues to myself unless I know the person I’m with REALLY well.
True, our money says “In God We Trust”, so God’s already involved in our commercial dealings.
But just as you’re well-advised to consider someone’s political leanings before launching into a diatribe for or against particular candidates or issues, so too should you consider that your customer may not have the same religious views as you do.
‘Tis the season of forgiveness, so forgive people for refusing to see the world your way.
With that said, I wish you a week of profitable marketing.
Learn to build your business at www.marketbuilding.com.