Years ago I ran a Massachusetts company’s in-house marketing agency.
Management operated like the benevolent overseer on a Southern plantation. Staffers were treated like slaves picking cotton.
Only those at the highest levels enjoyed bonuses, trips, paid time off, or even meager benefits.
I disagreed with this approach, but was limited to the changes I could make.
Still, I needed to encourage my team to voluntarily extend themselves.
Beyond asking about family and showing basic kindness, I was challenged to make them want to work a little harder.
My solution; a 59-cent box of gold stars.
It seems those stars my first grade teacher gave out to hard-working students still worked.
When one of my assistants did a particularly good job I’d put a star on some note paper, summarize what was being recognized, date and sign it, and leave it on her desk.
The first time I got laughter. The second time it was tears.
Because nobody had ever recognized either of them in their years working there.
Word spread quickly, and two things happened:
- Folks began clamoring for a spot on my team; and
- Most staffers began feeding us ideas to improve our process
The message wasn’t lost on me, and I rewarded the best suggestions, regardless of their source.
One success led to another, and over a four year period the company’s revenues quintupled.
Much of it derived from actionable ideas from non-marketing types who wanted a gold star for being creative.
This year I tested the idea’s longevity on support staff at a client’s office. Each time I’d arrive they’d found new ways to improve my efforts, and proudly hung their gold stars for all to see.
Odds are excellent there are co-workers or assistants in your circle who feel under-appreciated.
My studies prove conclusively that rewarding good behavior or creativity with a ½” foil gold star is a powerful way to say “THANK YOU!”.
Sure, money or a trip to Hawaii is better, but how many people can earn that within your available budget?
But on Amazon, for under $3, a simple solution to employee motivation awaits you. Employees will be happier, work harder, and be more on-board with your company’s philosophies and interests.
I know…it sounds silly…but it works.
With that said, I wish you a week of profitable marketing.
Learn to motivate staff and customers at www.marketbuilding.com.