Introducing myself to two women, one said to the other “I know Rob. He’s a celebrity, and very well known around these parts.”
Actually, I’m an incredibly minor celebrity, but appreciated the recognition.
In fact I’m always surprised when strangers greet me. I guess these things happen after 500 columns.
Eleven years after we started our dialogue I’ve apparently developed a following. For this I’m both grateful and nonplussed.
When asked why they read my column, folks typically explain “You make marketing accessible to people who know nothing about it.”
My bride keeps my head from swelling; One can’t have an inflated ego when emptying the trash.
While still unsure why you’re reading this, I do know marketing impacts everyone. It persuades us to try this soap or vote for that candidate.
We’re all increasingly manipulated, and I want to help educate those around me.
And the dialogue has been two-ways. A steady stream of ideas flow from well-meaning readers.
These conversations oftentimes begin with “You should write a column about…” followed by suggestions like vampires, sex, whipped cream, or (yesterday) all three simultaneously.
Which provided a great idea for a novel, but didn’t give me a message for this week.
So how about this: Thanks for your help.
Thanks for the guidance about ideas you’d like explored, researched, and explained.
And thanks for expanding my comfort zone.
Because when you say “Write about Donald Trump,” I know:
1) I don’t write a political column
2) I must find marketing angles or a new subject
3) I can’t portray my personal feelings if I’m going to be honest and fair
So if there’s an issue you’d like to see examined, send in the idea and your thoughts how it relates to marketing, communications, or sales.
Between us, perhaps we can interest others in the community.
Naturally I can’t just write to help promote your business unless you’re doing something really different, marketing-wise.
Unless you’re promoting Panama hats, of course. Then…let’s talk.
But whatever the subject, odds are excellent there’s a marketing angle to it. If you submit it and I write about it, you’ll get full credit.
After all, I’m obviously not THAT brilliant all the time!
With that said, I wish you a week of profitable marketing.
Submit your ideas at www.askmrmarketing.com.