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If you missed one of Mr. Marketing's recent columns, or you just want to read them again, click on the links below to get your fill of his sage advice.

Please note: Reproduction of Mr. Marketing's columns in whole or in part without his permission is prohibited. If you are interested in reprints of any of his columns, contact us.

Column 178:    June 10, 2010 – "Innovation: The Key to Business Success"
Column 176:    May 27, 2010 – "At the Least, I'm Lost"
Column 175:    May 20, 2010 – "Getting Better Results from Bad News"
Column 173:    May 6, 2010 – "Reporters Have a Job to Do"


Previous columns available upon request:

Column 177:    June 3, 2010 – "Are Customers Laughing at Your Marketing Typos?"
Column 174:    May 13, 2010 – "Knowing What Your Customers Know"
Column 172:    April 29, 2010 – "When Sampling, Don't Give Away the Store"
Column 171:    April 22, 2010 – "Marketing By Handshake Key to Business Success"
Column 170:    April 15, 2010 – "Where Do Sales Come From?"
Column 169:    April 8, 2010 – "Is Mr. Marketing Being, Like, Judgmental?"
Column 168:    April 1, 2010 – "How to Wear Away Customer Objections"
Column 167:    March 25, 2010 – "The Power of Social Networking"
Column 166:    March 18, 2010 – "Why Get a Vanity Number?"
Column 165:    March 11, 2010 – "Mr. Mark Eting Cannot Attend"
Column 164:    March 4, 2010 – "Don't Take Your Customers for Granted"
Column 163:    February 25, 2010 – "Is Your Web Site Working Hard for You?"
Column 162:    February 18, 2020 – "Hey Mr. Marketing: Why Do You Talk So Much?"
Column 161:    February 11, 2010 – "Direct Mail is Dead: Long Live Direct Mail"
Column 160:    February 4, 2010 – "Checking In With the Customers"
Column 159:    January 28, 2010 – "Do Coupon Expiration Dates Really Matter?"
Column 158:    January 21, 2010 – "Better Fess Up – Who's Paying You?"
Column 157:    January 14, 2020 – "The Importance of Consistency in Branding"
Column 156:    January 7, 2010 – "You Will be Receiving 123,476,600 Marketing Messages"
Column 155:    December 24, 2009 – "Setting Up an Online Privacy Policy"
Column 154:    December 17, 2009 – "Why Not Have a Character Work for You?"
Column 153:    December 10, 2009 – "Marketing Tips for Better Fundraising Campaign Results"
Column 152:    December 3, 2009 – "Some Suggestions on How to Best Use Mailing Lists"
Column 151:    November 26, 2009 – "Try Marketing for the Holidays"
Column 150:    November 19, 2009 – "Good SEO Search Needs Research, Tech and Copy"
Column 149:    November 12, 2009 – "Help the Community Around You"
Column 148:    November 5, 2009 – "Make Maximum Use of Your Business E-mail Opportunities"
Column 147:    October 29, 2009 – "Understanding the Power of the Tagline"
Column 146:    October 15, 2009 – "Make the Most of Your Next PowerPoint Presentation"
Column 145:    September 3, 2009 – "Good Reason for Dancing in the Aisles"
Column 144:    August 27, 2009 – "Minimizing Collection Problems"
Column 143:    September 24, 2009 – "Plan Ahead for Errors"
Column 142:    September 17, 2009 – "What to Do When the Words Won't Come"
Column 141:    September 10, 2009 – "Double Your Business With a Thesaurus"
Column 140:    September 3, 2009 – "Interns: Good for Students, Business"
Column 139:    August 27, 2009 – "Marketing a Nonprofit: Keep Members Talking"
Column 138:    August 20, 2009 – "Memories of My Childhood"
Column 137:    August 6, 2009 – "Vegas Lesson: You Are What You Wear"
Column 136:    July 23, 2009 – "Maximizing the Customer's Experience"
Column 135:    July 16, 2009 – "IM, Bluetooth Are Marketing's Next Tools"
Column 134:    July 9, 2009 – "What's in a Name?"
Column 133:    July 2, 2009 – "Holiday Tie-ins Can Boost Sales"
Column 132:    June 25, 2009 – "Maybe Just Birds Should Twitter"
Column 131:    June 18, 2009 – "Eight Rules for Shamelessly Self-promoting Your Business"
Column 130:    June 11, 2009 – "This Week: $50 Off on Column!"
Column 129:    June 4, 2009 – "Laughing All the Way to the Bank"
Column 128:    May 21, 2009 – "Selling More in Tough Times"
Column 127:    May 21, 2009 – "Putting Service Into Your Business"
Column 126:    May 7, 2009 – "Movie Hits, and Ad Misses"
Column 125:    April 23, 2009 – "Green Helmet Replaces Hat"
Column 124:    April 9, 2009 – "Marketing Yourself to Get a Job"
Column 123:    April 2, 2009 – "Here's How to Market to Other Species"
Column 122:    March 26, 2009 – "Test Your Marketing to Improve Results"
Column 121:    March 19, 2009 – "Don't Overlook These Marketing Opportunties"
Column 120:    March 5, 2009 – "This Column Will Expire Tomorrow"
Column 119:    February 19, 2009 – "Tips on High-Visibility, Low Cost Marketing"
Column 118:    February 5, 2009 – "This Column is Brought to You By…"
Column 117:    January 22, 2009 – "Run a Multi-Platformed Campaign"
Column 116:    January 8, 2009 – "Improving Your Sales Calls"
Column 115:    December 25, 2008 – "Not Just for Teens: Online Networking a Good Idea"
Column 114:    December 18, 2008 – "Even When Times are Tough, a 'Thank You' is a Good Idea"
Column 113:    December 4, 2008 – "People LOVE Getting Presents!"
Column 112:    November 26, 2008 – "Is This Holiday Season a Turkey?"
Column 111:    November 12, 2008 – "Do Yourself a Favor – Hire a Realtor"
Column 110:    October 30, 2008 – "Marketing A Religious School"
Column 109:    October 23, 2008 – "Helping with Cause-Related Campaign"
Column 108:    October 16, 2008 – "Birthdays Mark Growth, Change"
Column 107:    October 2, 2008 – "Selling Nonprofits With Personality"
Column 106:    September 18, 2008 – "It's Not All Doom & Gloom"
Column 105:    August 28, 2008 – "Promotion Is Fine – Now Close the Sale"
Column 104:    August 14, 2008 – "Is Marketing a Good Career Choice?"
Column 103:    July 31, 2008 – "Should You Do Marketing Yourself?"
Column 102:    July 24, 2008 – "Strategic, Technical Planning Both Important"
Column 101:    July 17, 2008 – "The Art of Endorsements"
Column 100:    July 10, 2008 – "Fear and Loathing at the Mailbox"
Column 99:    June 26, 2008 – "Give Your Business Personality"
Column 98:    June 19, 2008 – "Customer Service Will Win Above Price Cuts"
Column 97:    June 12, 2008 – "Tagline Pulls Your Whole Marketing Image Together"
Column 96:    June 5, 2008 – "Increase Your Marketing Now"
Column 95:    May 22, 2008 – "Good Hair Does Pay Off in Business"
Column 94:    May 15, 2008 – "Don't Forget Spell Check"
Column 93:    May 8, 2008 – "Going Green is as Easy as Cleaning Out Your Mailing Lists"
Column 92:    May 1, 2008 – "How Important is Your Job Title?"
Column 91:    April 24, 2008 – "Sales Success Comes From Really Listening"
Column 90:    April 17, 2008 – "Keep Continuity in Your Marketing Message"
Column 89:    April 3, 2008 – "Campaigns Ripe with Marketing Tips"
Column 88:    March 27, 2008 – "Advice to Realtors: Talk to Your Audience"
Column 87:    March 20, 2008 – "Watch Your Language"
Column 86:    March 6, 2008 – "Ask Customers What They Want"
Column 85:    February 28, 2008 – "Arrogance is a Big Loser in Sales"
Column 84:    February 21, 2008 – "Phone Respect Means More Sales"
Column 83:    February 14, 2008 – "Chance, a Glance…and Then Romance"
Column 82:    February 7, 2008 – "Finding Customers in a Soft Market"
Column 81:    January 31, 2008 – "Campaign Buttons a Thing of the Past"
Column 80:    January 24, 2008 – "Only Give Away Green Things"
Column 79:    January 17, 2008 – "Sales Clerks and Their Questions"
Column 78:    January 10, 2008 – "Getting Help With Your Marketing"
Column 77:    January 3, 2008 – "A Few Thoughts About Holiday Creep"
Column 76:    December 27, 2007 – "I Saw the Potato, and Other Marketing Goofs"
Column 75:    December 20, 2007 – "Spread the Word With an E-newsletter"
Column 74:    December 13, 2007 – "Gifts for Clients Will Pay Dividends"
Column 73:    December 6, 2007 – "Dress for Success by Watching for Clues"
Column 72:    November 29, 2007 – "Please, Leave Me Alone!"
Column 71:    November 22, 2007 – "Happy Holidays from the Turkey in the Hat"
Column 70:    November 15, 2007 – "Fresh, Interesting Content a Must for Blogs"
Column 69:    November 8, 2007 – "Promotions During Football Season"
Column 68:    November 1, 2007 – "The Good and the Bad of the Fire Disaster"
Column 66:    October 18, 2007 – "It's All About Making the Sale"
Column 65:    October 11, 2007 – "Use Personal Networking to Gain Trust, Clients"
Column 64:    October 4, 2007 – "Reviewed Your Own Web Site Lately?"
Column 63:    September 27, 2007 – "Public Speaking Can Boost Your Business"
Column 62:    September 20, 2007 – "It's Not Always About Making Money"
Column 61:    September 13, 2007 – "Have a Plan for New Business"
Column 60:    September 6, 2007 – "Being a Columnist Means Lots of Hard Work"
Column 59:    August 30, 2007 – "Growing Your Business – It's a Sign"
Column 58:    August 23, 2007 – "Have a Plan for New Business"
Column 57:    August 16, 2007 – "‘Best’ Campaign is a Moving Target"
Column 56:    August 9, 2007 – "Variety is the Spice of Life (and Web Sites)"
Column 55:    August 2, 2007 – "A Few Words About My Slippers"
Column 54:    July 26, 2007 – "Want More Business? Raise Your Prices"
Column 53:    July 19, 2007 – "Developing a Marketing Plan"
Column 52:    July 12, 2007 – "Marketing Can Be a Hairy Business"
Column 51:    July 5, 2007 – "Pay No Attention to the Man Behind the Curtain"
Column 50:    June 28, 2007 – "It Matters Which Mailing List You Use"
Column 49:    June 21, 2007 – "Three Steps to Profitable Mailing"
Column 48:    June 14, 2007 – "The Hat's Off to Publicity Genius"
Column 47:    June 7, 2007 – "What's the Big Deal About Testimonials?"
Column 46:    May 31, 2007 – "Does It Pay to Help Local Groups?"
Column 45:    May 24, 2007 – "Apply Marketing Skills for Job Hunt"
Column 44:    May 17, 2007 – "Don't Get Clipped When Using Coupons"
Column 43:    May 10, 2007 – "Can My Business Benefit from Bad Publicity?"
Column 42:    May 3, 2007 – "Do Your Research to Reach Target Customer"
Column 41:    April 26, 2007 – "How You Handle Problems Critical to Keeping Customers Happy"
Column 40:    April 19, 2007 – "Smaller Footprints, Bigger Impressions"
Column 39:    April 12, 2007 – "Right or Left Side? It Matters for Name Tags"
Column 38:    April 5, 2007 – "Good Ads Cover Up Bad Products"
Column 37:    March 29, 2007 – "Marketing Takes Hit with Local Action"
Column 36:    March 22, 2007 – "Small Marketing Tool Can Offer Big Results"
Column 35:    March 15, 2007 – "Find a Way to Set Your Business Apart"
Column 34:    March 8, 2007 – "Referrals Pack a Punch"
Column 33:    March 1, 2007 – "Nonprofits Need Marketing, Too"
Column 32:    February 22, 2007 – "Keeping Your Outreach Efforts Personal"
Column 31:    February 15, 2007 – "Better Sales through Customer Service"
Column 30:    February 8, 2007 – "Marketing Method Hinges on Several Factors"
Column 29:    February 1, 2007 – "Fewer Words are Better When Writing Copy"
Column 28:    January 25, 2007 – "Is Any Place Safe from Marketing?"
Column 27:    January 18, 2007 – "Tips to Generate Web Site Traffic"
Column 26:    January 11, 2007 – "Make the Most of Your Marketing Materials"
Column 25:    January 4, 2007 – "Make the Most of Your Newsletter"
Column 24:    December 28, 2007 – "Good Time to Consider Premiums"
Column 23:    December 21, 2006 – "Employee Rewards Can Help Motivation"
Column 22:    December 14, 2006 – "Hit a Hole-in-One with Golf Fundraiser"
Column 21:    December 7, 2006 – "Logos Help Customers Find You Again"
Column 20:    November 30, 2006 – "Give Stuff Away to Make Money"
Column 19:    November 23, 2006 – "Tips to Get Your Press Releases Published"
Column 18:    November 16, 2006 – "Inexpensive Marketing Minus Staff"
Column 17:    November 9, 2006 – "How Can I Improve My Company's Image?"
Column 16:    November 2, 2006 – "Tips for Standing Out in a Crowd"
Column 15:    October 26, 2006 – "Client Gifts Can Have Powerful Impact"
Column 14:    October 19, 2006 – "Investing in Employees Pays Big Dividends"
Column 13:    October 12, 2006 – "The Hat? It's A Matter of Personal Branding"
Column 12:    October 5, 2006 – "Mistakes Hurt Image"
Column 11:    September 28, 2006 – "Developing Business Plan a Must"
Column 10:    September 21, 2006 – "Libraries Need to Make Services Available to All"
Column 9:    September 14, 2006 – "Research Web Site Before Signing Up"
Column 8:    September 7, 2006 – "Helping Yourself, Others"
Column 7:    August 31, 2006 – "Don't Forget the Business Plan"
Column 6:    August 24, 2006 – "Make Ads Work Harder with Variety"
Column 5:    August 17, 2006 – "The Difference Between Advertising and Marketing"
Column 4:    August 10, 2006 – "Let's Talk About Customer Service"
Column 3:    August 3, 2006 – "Branding Connects Products Like a Family"
Column 2:    July 27, 2006 – "Why Even Bother Marketing?"
Column 1:    July 20, 2006 – "Meet Mr. Marketing"

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