Column 227: July 14, 2011 – "Doing the Right Thing Helps Bottom Line"
Column 226: July 7, 2011 – "Good Things in Different-Sized Packages"
Column 225: June 30, 2011 – "Good Things In Different Sized Packages"
Column 224: June 22, 2011 – "Buzz! Time to Buy From Me"
Column 223: June 9, 2011 – "The First Rule of Real Estate Is…?"
Column 222: June 2, 2011 – "Letting Picasso Be Picasso"
Column 221: May 26, 2011 – "Noodles with A Vision"
Column 220: May 19, 2011 – "Failure to Plan at Magazine"
Column 219: May 12, 2011 – "Take the Time to Read It Again"
Column 218: May 5, 2011 – "When Shopping and Patriotism Converge"
Column 217: April 28, 2011 – "Cicero Isn’t Just In Illinois"
Column 216: April 14, 2011 – "Ego, Stupidity Trump Marketing"
Column 215: April 7, 2011 – "A Conference In Your Future"
Column 214: March 31, 2011 – "Branding Isn’t a Joking Matter"
Column 213: March 24, 2011 – "Finding More Money for Marketing"
Column 212: March 17, 2011 – "An Example of a Simple, Clever Advertisement"
Column 211: March 10, 2011 – "Maybe the Economy Isn’t to Blame"
Column 210: March 3, 2011 – "Newsletters With a Vision"
Column 209: February 24, 2011 – "They’re Talking About You Online"
Column 208: February 17, 2011 – "Don’t Rest on Your Laurels"
Column 207: February 10, 2011 – "Why Do People Buy Stuff?"
Column 206: February 3, 2011 – "Don’t Try Doing It All Yourself"
Column 205: January 20, 2011 – "Getting to Know Your Online Customers"
Column 204: January 13, 2011 – "Does Your Business Image Match What You Sell?"
Column 203: January 6, 2011 – "Why Silent Movies May Have Been Better"
Column 202: December 30, 2010 – "Don't Take Shortcuts Whe Sending Holiday Greetings"
Column 201: December 23, 2010 – "Why Marketing in 2011 Makes Good Sense"
Column 200: December 16, 2010 – "And the Cycle Begins Again…"
Column 199: December 9, 2010 – "Where are the Good Old Days?"
Column 198: December 2, 2010 – "Have You Got BAO?"
Column 197: November 25, 2010 – "Are Billboards Worth the Expense?"
Column 196: November 11, 2010 – "The Election Was LAST Week"
Column 195: November 4, 2010 – "Some Things Never Change"
Column 194: October 28, 2010 – "Is Your E-mail Getting Lost In the Crowd?"
Column 193: October 21, 2010 – "Café’s Recipe for Marketing Success"
Column 192: October 14, 2010 – "A Bigger Image Might Be a Big Mistake"
Column 191: October 7, 2010 – "Businesses Can't Overstress Branding Efforts "
Column 190: September 30, 2010 – "Why Not Create an Unpaid Sales Force?"
Column 189: September 23, 2010 – "Birds of a Feather Flock Together"
Column 188: September 9, 2010 – "Tough Times? Increase Marketing"
Column 187: September 2, 2010 – "Are You Driving Your Customers Away?"
Column 186: August 26, 2010 – "Marketing Puts Homeless to Work"
Column 185: August 19, 2010 – "Weighty Thoughts on Oversized Customers"
Column 184: August 12, 2010 – "Guerrilla Marketing and Bananas"
Column 183: July 22, 2010 – "Forewarned is Forearmed"
Column 182: July 15, 2010 – "Is Consulting Right for You?"
Column 181: July 8, 2010 – "Weight Watchers Misses an Opportunity"
Column 180: July 1, 2010 – "Now I've Heard Everything!"
Column 179: June 23, 2010 – "Are Electronic Mailing Lists Different?"
Column 178: June 17, 2010 – "Untapped Business in Your Mailing List"
Column 177: June 10, 2010 – "Innovation: The Key to Business Success"
Column 176: June 3, 2010 – "Are Customers Laughing at Your Marketing Typos?"
Column 175: May 27, 2010 – "At the Least, I'm Lost"
Column 174: May 20, 2010 – "Getting Better Results from Bad News"
Column 173: May 13, 2010 – "Knowing What Your Customers Know"
Column 172: May 6, 2010 – "Reporters Have a Job to Do"
Column 171: April 29, 2010 – "When Sampling, Don't Give Away the Store"
Column 170: April 22, 2010 – "Marketing By Handshake Key to Business Success"
Column 169: April 15, 2010 – "Where Do Sales Come From?"
Column 168: April 8, 2010 – "Is Mr. Marketing Being, Like, Judgmental?"
Column 167: April 1, 2010 – "How to Wear Away Customer Objections"
Column 166: March 25, 2010 – "The Power of Social Networking"
Column 165: March 18, 2010 – "Why Get a Vanity Number?"
Column 164: March 11, 2010 – "Mr. Mark Eting Cannot Attend"
Column 163: March 4, 2010 – "Don't Take Your Customers for Granted"
Column 162: February 25, 2010 – "Is Your Web Site Working Hard for You?"
Column 161: February 18, 2020 – "Hey Mr. Marketing: Why Do You Talk So Much?"
Column 160: February 11, 2010 – "Direct Mail is Dead: Long Live Direct Mail"
Column 159: February 4, 2010 – "Checking In With the Customers"
Column 158: January 28, 2010 – "Do Coupon Expiration Dates Really Matter?"
Column 157: January 21, 2010 – "Better Fess Up – Who's Paying You?"
Column 156: January 14, 2020 – "The Importance of Consistency in Branding"
Column 155: January 7, 2010 – "You Will be Receiving 124,476,600 Marketing Messages"
Column 154: December 24, 2009 – "Setting Up an Online Privacy Policy"
Column 153: December 17, 2009 – "Why Not Have a Character Work for You?"
Column 152: December 10, 2009 – "Marketing Tips for Better Fundraising Campaign Results"
Column 151: December 3, 2009 – "Some Suggestions on How to Best Use Mailing Lists"
Column 150: November 26, 2009 – "Try Marketing for the Holidays"
Column 149: November 19, 2009 – "Good SEO Search Needs Research, Tech and Copy"
Column 148: November 12, 2009 – "Help the Community Around You"
Column 147: November 5, 2009 – "Make Maximum Use of Your Business E-mail Opportunities"
Column 146: October 29, 2009 – "Understanding the Power of the Tagline"
Column 145: October 15, 2009 – "Make the Most of Your Next PowerPoint Presentation"
Column 144: September 3, 2009 – "Good Reason for Dancing in the Aisles"
Column 143: August 27, 2009 – "Minimizing Collection Problems"
Column 142: September 24, 2009 – "Plan Ahead for Errors"
Column 141: September 17, 2009 – "What to Do When the Words Won't Come"
Column 140: September 10, 2009 – "Double Your Business With a Thesaurus"
Column 139: September 3, 2009 – "Interns: Good for Students, Business"
Column 138: August 27, 2009 – "Marketing a Nonprofit: Keep Members Talking"
Column 137: August 20, 2009 – "Memories of My Childhood"
Column 136: August 6, 2009 – "Vegas Lesson: You Are What You Wear"
Column 135: July 23, 2009 – "Maximizing the Customer's Experience"
Column 134: July 16, 2009 – "IM, Bluetooth Are Marketing's Next Tools"
Column 133: July 9, 2009 – "What's in a Name?"
Column 132: July 2, 2009 – "Holiday Tie-ins Can Boost Sales"
Column 131: June 25, 2009 – "Maybe Just Birds Should Twitter"
Column 130: June 18, 2009 – "Eight Rules for Shamelessly Self-promoting Your Business"
Column 129: June 11, 2009 – "This Week: $50 Off on Column!"
Column 128: June 4, 2009 – "Laughing All the Way to the Bank"
Column 127: May 21, 2009 – "Selling More in Tough Times"
Column 126: May 14, 2009 – "Putting Service Into Your Business"
Column 125: May 7, 2009 – "Movie Hits, and Ad Misses"
Column 124: April 23, 2009 – "Green Helmet Replaces Hat"
Column 123: April 9, 2009 – "Marketing Yourself to Get a Job"
Column 122: April 2, 2009 – "Here's How to Market to Other Species"
Column 121: March 26, 2009 – "Test Your Marketing to Improve Results"
Column 120: March 19, 2009 – "Don't Overlook These Marketing Opportunities"
Column 119: March 5, 2009 – "This Column Will Expire Tomorrow"
Column 118: February 19, 2009 – "Tips on High-Visibility, Low Cost Marketing"
Column 117: February 5, 2009 – "This Column is Brought to You By…"
Column 116: January 22, 2009 – "Run a Multi-Platformed Campaign"
Column 115: January 8, 2009 – "Improving Your Sales Calls"
Column 114: January 1, 2009 – "Not Just for Teens: Online Networking a Good Idea"
Column 113: December 18, 2008 – "Even When Times are Tough, a 'Thank You' is a Good Idea"
Column 112: December 4, 2008 – "People LOVE Getting Presents!"
Column 111: November 26, 2008 – "Is This Holiday Season a Turkey?"
Column 110: November 12, 2008 – "Do Yourself a Favor – Hire a Realtor"
Column 109: October 30, 2008 – "Marketing A Religious School"
Column 108: October 23, 2008 – "Helping with Cause-Related Campaign"
Column 107: October 16, 2008 – "Birthdays Mark Growth, Change"
Column 106: October 2, 2008 – "Selling Nonprofits With Personality"
Column 105: September 18, 2008 – "It's Not All Doom & Gloom"
Column 104: August 28, 2008 – "Promotion Is Fine – Now Close the Sale"
Column 103: August 14, 2008 – "Is Marketing a Good Career Choice?"
Column 102: July 31, 2008 – "Should You Do Marketing Yourself?"
Column 101: July 24, 2008 – "Strategic, Technical Planning Both Important"
Column 100: July 17, 2008 – "The Art of Endorsements"
Column 99: July 10, 2008 – "Fear and Loathing at the Mailbox"
Column 98: June 26, 2008 – "Give Your Business Personality"
Column 97: June 19, 2008 – "Customer Service Will Win Above Price Cuts"
Column 96: June 12, 2008 – "Tagline Pulls Your Whole Marketing Image Together"
Column 95: June 5, 2008 – "Increase Your Marketing Now"
Column 94: May 22, 2008 – "Good Hair Does Pay Off in Business"
Column 93: May 15, 2008 – "Don't Forget Spell Check"
Column 92: May 8, 2008 – "Going Green is as Easy as Cleaning Out Your Mailing Lists"
Column 91: May 1, 2008 – "How Important is Your Job Title?"
Column 90: April 24, 2008 – "Sales Success Comes From Really Listening"
Column 89: April 17, 2008 – "Keep Continuity in Your Marketing Message"
Column 88: April 3, 2008 – "Campaigns Ripe with Marketing Tips"
Column 87: March 27, 2008 – "Advice to Realtors: Talk to Your Audience"
Column 86: March 20, 2008 – "Watch Your Language"
Column 85: March 6, 2008 – "Ask Customers What They Want"
Column 84: February 28, 2008 – "Arrogance is a Big Loser in Sales"
Column 83: February 21, 2008 – "Phone Respect Means More Sales"
Column 82: February 14, 2008 – "Chance, a Glance…and Then Romance"
Column 81: February 7, 2008 – "Finding Customers in a Soft Market"
Column 80: January 31, 2008 – "Campaign Buttons a Thing of the Past"
Column 79: January 24, 2008 – "Only Give Away Green Things"
Column 78: January 17, 2008 – "Sales Clerks and Their Questions"
Column 77: January 10, 2008 – "Getting Help With Your Marketing"
Column 76: January 3, 2008 – "A Few Thoughts About Holiday Creep"
Column 75: December 27, 2007 – "I Saw the Potato, and Other Marketing Goofs"
Column 74: December 20, 2007 – "Spread the Word With an E-newsletter"
Column 73: December 13, 2007 – "Gifts for Clients Will Pay Dividends"
Column 72: December 6, 2007 – "Dress for Success by Watching for Clues"
Column 71: November 29, 2007 – "Please, Leave Me Alone!"
Column 70: November 22, 2007 – "Happy Holidays from the Turkey in the Hat"
Column 69: November 15, 2007 – "Fresh, Interesting Content a Must for Blogs"
Column 68: November 8, 2007 – "Promotions During Football Season"
Column 67: November 1, 2007 – "The Good and the Bad of the Fire Disaster"
Column 66: October 18, 2007 – "It's All About Making the Sale"
Column 65: October 11, 2007 – "Use Personal Networking to Gain Trust, Clients"
Column 64: October 4, 2007 – "Reviewed Your Own Web Site Lately?"
Column 63: September 27, 2007 – "Public Speaking Can Boost Your Business"
Column 62: September 20, 2007 – "It's Not Always About Making Money"
Column 61: September 13, 2007 – "Have a Plan for New Business"
Column 60: September 6, 2007 – "Being a Columnist Means Lots of Hard Work"
Column 59: August 30, 2007 – "Growing Your Business – It's a Sign"
Column 58: August 23, 2007 – "Web Site or Retail – Which Sells Goods Faster?"
Column 57: August 16, 2007 – "‘Best’ Campaign is a Moving Target"
Column 56: August 9, 2007 – "Variety is the Spice of Life (and Web Sites)"
Column 55: August 2, 2007 – "A Few Words About My Slippers"
Column 54: July 26, 2007 – "Want More Business? Raise Your Prices"
Column 53: July 19, 2007 – "Developing a Marketing Plan"
Column 52: July 12, 2007 – "Marketing Can Be a Hairy Business"
Column 51: July 5, 2007 – "Pay No Attention to the Man Behind the Curtain"
Column 50: June 28, 2007 – "It Matters Which Mailing List You Use"
Column 49: June 21, 2007 – "Three Steps to Profitable Mailing"
Column 48: June 14, 2007 – "The Hat's Off to Publicity Genius"
Column 47: June 7, 2007 – "What's the Big Deal About Testimonials?"
Column 46: May 31, 2007 – "Does It Pay to Help Local Groups?"
Column 45: May 24, 2007 – "Apply Marketing Skills for Job Hunt"
Column 44: May 17, 2007 – "Don't Get Clipped When Using Coupons"
Column 43: May 10, 2007 – "Can My Business Benefit from Bad Publicity?"
Column 42: May 3, 2007 – "Do Your Research to Reach Target Customer"
Column 41: April 26, 2007 – "How You Handle Problems Critical to Keeping Customers Happy"
Column 40: April 19, 2007 – "Smaller Footprints, Bigger Impressions"
Column 39: April 12, 2007 – "Right or Left Side? It Matters for Name Tags"
Column 38: April 5, 2007 – "Good Ads Cover Up Bad Products"
Column 37: March 29, 2007 – "Marketing Takes Hit with Local Action"
Column 36: March 22, 2007 – "Small Marketing Tool Can Offer Big Results"
Column 35: March 15, 2007 – "Find a Way to Set Your Business Apart"
Column 34: March 8, 2007 – "Referrals Pack a Punch"
Column 33: March 1, 2007 – "Nonprofits Need Marketing, Too"
Column 32: February 22, 2007 – "Keeping Your Outreach Efforts Personal"
Column 31: February 15, 2007 – "Better Sales through Customer Service"
Column 30: February 8, 2007 – "Marketing Method Hinges on Several Factors"
Column 29: February 1, 2007 – "Fewer Words are Better When Writing Copy"
Column 28: January 25, 2007 – "Is Any Place Safe from Marketing?"
Column 27: January 18, 2007 – "Tips to Generate Web Site Traffic"
Column 26: January 11, 2007 – "Make the Most of Your Marketing Materials"
Column 25: January 4, 2007 – "Make the Most of Your Newsletter"
Column 24: December 28, 2007 – "Good Time to Consider Premiums"
Column 23: December 21, 2006 – "Employee Rewards Can Help Motivation"
Column 22: December 14, 2006 – "Hit a Hole-in-One with Golf Fundraiser"
Column 21: December 7, 2006 – "Logos Help Customers Find You Again"
Column 20: November 30, 2006 – "Give Stuff Away to Make Money"
Column 19: November 23, 2006 – "Tips to Get Your Press Releases Published"
Column 18: November 16, 2006 – "Inexpensive Marketing Minus Staff"
Column 17: November 9, 2006 – "How Can I Improve My Company's Image?"
Column 16: November 2, 2006 – "Tips for Standing Out in a Crowd"
Column 15: October 26, 2006 – "Client Gifts Can Have Powerful Impact"
Column 14: October 19, 2006 – "Investing in Employees Pays Big Dividends"
Column 13: October 12, 2006 – "The Hat? It's A Matter of Personal Branding"
Column 12: October 5, 2006 – "Mistakes Hurt Image"
Column 11: September 28, 2006 – "Developing Business Plan a Must"
Column 10: September 21, 2006 – "Libraries Need to Make Services Available to All"
Column 9: September 14, 2006 – "Research Web Site Before Signing Up"
Column 8: September 7, 2006 – "Helping Yourself, Others"
Column 7: August 31, 2006 – "Don't Forget the Business Plan"
Column 6: August 24, 2006 – "Make Ads Work Harder with Variety"
Column 5: August 17, 2006 – "The Difference Between Advertising and Marketing"
Column 4: August 10, 2006 – "Let's Talk About Customer Service"
Column 3: August 3, 2006 – "Branding Connects Products Like a Family"
Column 2: July 27, 2006 – "Why Even Bother Marketing?"
Column 1: July 20, 2006 – "Meet Mr. Marketing"
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